Content marketing has become a massive buzzword in the digital marketing community. Advice about “create great content” and “provide value” and “optimize for search engines AND people” are constantly being thrown around. To me, in it’s simplest form, every content...
SEO and SEM can quickly become deep pocket expenses for your business. If you’re paying an agency to build links for you, freelancers to write your content, AND taking out display ads — those costs can pile up quickly....