Kyle is a digital marketing consultant and tech enthusiast. When he isn't writing about either subject, he's out playing with his three year old labrador, Tanto.
Most business owners believe that having a business website is enough to generate business, but it’s not. Even just having a blog is not enough if the content isn’t up to scratch, especially as over half of all business...
Image Credit As a business owner, it can be tricky to decide where your priorities should lie. At the end of the day, you need sales which lead to greater profits which you can then reinvest in the business....
In the marketing industry, first impressions matter. It’s about presenting your brand by showing your best possible side before customers can get down to discuss your previous case stories. And that’s exactly why you need to hire the best...
A logo is an integral part of your organization’s brand. There’s more to a logo than just the visual appeal; research has shown that consumers make pivotal decisions on a product or company just on the basis of the...
One of the toughest things about running any business, no matter what industry you’re in, is the fact that there are just so many different things that you need to consider. It can often feel as though you’re spinning...
Every product, service and business needs to have strategic, effective marketing to be successful, and every effective marketing strategy needs engaging advertising copy. For freelance developers, tech startups and other small software businesses, impactful blogging and strong content marketing...
The internet is undeniably a convenient place to have a business; you’re on a global platform with unlimited access to a large audience. However, just as you would need to secure a physical premises from burglary or vandalism, you...
So if you’ve been working hard on improving your marketing impacts and growing your brand on the market, you might have missed some of the most obvious marketing tips and tricks. Of course, you’re thinking about content strategy, PPC,...
