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Effective content marketing must be backed by solid promotional strategies, lead generation tactics, and copywriting principles, in order for it to contribute seriously to the growth of your business.

Here’s some of the best material to get you started:

Cost Effective SEO: How I Drove 34,000 Search Engine Visits in 60 Days (For Free) — This 5,000-word case study shows you exactly how I researched, created, optimized, and built links to a piece of content that drove a ton of search engine traffic. Great guide for anyone new to this stuff.

19 Powerful Writing Skills that Will Supercharge Your Copy — This article takes you through three levels – basic, intermediate, and advanced – to propel your writing skills to the next level. If you want to be successful online, it starts with your ability to write well.

21 Strategies to Drive More Free Website Traffic Today — Traffic is crucial to any website’s success. These strategies will help you increase traffic to your site without breaking the bank on paid ads.

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13 Free Online Lead Generation Tactics — This 12,000-word tutorial is your “one-stop shop” for lead generation tactics that lead to happy customers.

How to Identify Your Customer’s Pain Points — If you don’t address the most pressing problems of your audience, your content will fail to make an impact. Read this article and learn how to nail down these crucial pain points.

12 Ways to Adapt Robert W. Bly’s Headline Checklist for the Digital World — A headline can mean the difference between your content going viral, or being sucked into the black hole of the Internet, never to be seen again. Get your headlines right, and you’ll give your content the best chance to succeed.

100 Reasons Why People Buy Stuff – Your Roadmap to Sales Mastery — “Once you understand what makes people buy things, you know how to sell – and how to write copy.” – Robert W. Bly, The Copywriter’s Handbook. Here, you’ll delve into 100 reasons why people spend money. Use this master list of sales psychology to pinpoint your marketing strategy, and funnel it towards your customer’s top buying motivators.

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