Content marketing has become a massive buzzword in the digital marketing community.
Advice about “create great content” and “provide value” and “optimize for search engines AND people” are constantly being thrown around.
To me, in it’s simplest form, every content marketer is looking for 4 main results:
- Traffic
- Social shares
- Subscribers
- Customers
Content marketing that works will get you one or more of those results.
I spent an inordinate amount of time researching, experimenting, and observing which tactics and strategies would get me and my clients the most traffic, shares, subscribers, and customers.
What I found was this:
The sites getting the best bang for their buck follow a step-by-step process in their content marketing campaigns.
They don’t just publish a piece of content randomly then share it on their social media accounts and be done with it.
They front-load the work by researching content that’s proven to get results. They put in hours and hours making sure their content is a top resource.
Then they spend the same amount of time (or more) promoting that same piece of content to drive traffic and build links to get it ranked in search engines.
They take a piece of content through its entire life cycle to get the 4 main results they’re looking for (and maximize their returns).
This process is what I like to call:
The Content Marketing Life Cycle
What is The Content Marketing Life Cycle?
The Content Marketing Life Cycle takes a piece of content through its entire life cycle, from research, to creation, to promotion, to building links that get it ranked in search engines.
It involves all of these aspects of digital marketing and SEO:
- Research to find shareable topics
- Research to find linkable topics
- Keyword research to find low-competition, high-volume keywords
- Creating a piece of content that’s a top resource on that topic
- Optimizing it to capture email address
- Promoting it to drive traffic
- Building links to get it ranked in search engines and attract long-term, passive traffic and subscribers
The entire process is designed to get you the most traffic, shares, and subscribers for the time you put into it, while establishing you as an authority in your niche with industry-leading content.
It’s how the top digital marketing bloggers have built their businesses, and how I have done it for my clients in other industries.
I firmly believe that The Content Marketing Life Cycle is the key to decluttering the content marketing information out there.
It helps people narrow down the exact tactics and strategies they need to implement to get the best results for the time they put into it.
How to Implement The Content Marketing Life Cycle
With The Content Marketing Life Cycle, your goal is to take a piece of content from research all the way to search engine ranking.
Then you repeat the process over and over again to grow your website’s traffic, social shares, subscribers, and authority exponentially.
I wrote a book entitled The Content Marketing Guidebook that breaks down, step-by-step, exactly how to do this:
(Get a sneak preview here.)
Update: The book is LIVE. Learn more here.
It takes you by the hand through researching, creating, promoting, and ranking a piece of extremely valuable content.
The book will be launched tomorrow, December 8th, at 12AM PST.
To get an exclusive discount on the book and hear the announcement immediately, subscribe to my blog here.
Update: The book is LIVE. Learn more here.
Also, check out the following case study that shows part of The Content Marketing Life Cycle in action:
Cost Effective SEO: How I Drove 34,000 Search Engine Visits in 60 Days (For Free)
Any questions about The Content Marketing Life Cycle?
Let me know in the comments below:
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