Being a business owner can be pretty great indeed. When you have a company that you love, it can be fun and interesting for you to think about ways to grow your business.
Now, paid marketing tactics are always going to be a strong option here, but they are not the only thing that you can do. You may find that actually, turning to something like content can really work for you.
When it comes to your customers, you will always want to make sure that you get in front of them. However, it’s not always easy to know how. Well, serving them with great content that boosts your ability to be found in searches and also can be shared on social media is a great way to do this.
But what should you write?
If you are new to the idea of blogging for your business, here are 5 interesting content ideas that you could try on your blog!
1. First-Person Insights
To start with, you could write some thoughts from yourself as the company owner. It might be interesting for people to see how you got started, the things you do, and even the benefits of a side hustle if this isn’t your full-time thing. Customers love insight like that.
2. New Product Launches
Then there’s the product launches that you have. Being able to link to a blog post or having more detailed information and reviews here can be a huge help when selling your new things. It can also be great for SEO on this particular product too.
3. Thoughts On Trends
From here, you might also want to comment on different trends in your niche or things that are going on in your industry. This can help you to position yourself as a thought leader and also give interesting content out to your audience too.
4. Behind The Scenes
Another thing that your customers will love, is for you to be showing some of the behind the scenes stuff that goes on in the business.
Maybe it could be the setup that you offer, showing off how you create things with something like your Conveyor Systems Ltd mechanisms?
The products that you use often? Or even how you make things? You may find that this makes good social media content too.
5. Tactical Opinion Pieces
Finally, you may want to think about ways that you can draw in more traffic from the search engines (and perhaps social too). So this is where you’ll want to be tactical.
Try to think about the things your audience will search for. Then write some opinion pieces on those topics that will establish you as an expert in that area and go on to win you more business.
With these 5 content ideas, you should have some ideas to get you started. The best thing for you to do is not overthink it, but just to start writing and really try to connect with your target audience.
It can be a really fun way of growing your business.