I’ve got a question for you… If you’re selling products and services (someone else’s or your own) should you assume you know exactly why people would buy your stuff, simply based on the products themselves? I don’t think so. I think we...
Twitter Headlines – Why It’s Important to Get them Right Why do we write Twitter headlines? Why don’t we just Tweet the link and leave it? Because we want to influence the reader. We want them to take some...
Why do We Need Headlines for the Digital Universe? I love coming up with sweet headlines. As content strategists, marketers, digital entrepreneurs, businesses with an online presence, and publishers of quality content, we all know how crucial headlines are....
My “Crazy” Goal that No One Thinks I Should Set I want to make a certain yearly income by the time I turn 30. On the surface, this isn’t that crazy. Most people have similar goals. But the goal...