Finding repeat customers is the key to success in most industries.

Although new customers are important, it’s the people that buy from your business on a regular basis that keep you afloat and make sure that your cash flow is adequate so you can continue to grow. 

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When you are trying to gain repeat customers, it’s vital that you consider customer satisfaction. People will only come back time and time again if they have a great experience with you.

However, it’s equally important that you reward people for their loyalty and a lot of businesses fail to do this.

These are the best ways to reward loyalty and get more repeat customers. 

Loyalty Schemes 

Loyalty schemes are the most obvious way to reward your customers and encourage them to use you again in the future.

Everybody is familiar with points schemes and a lot of businesses use them very well.

With every purchase, the customer gains a certain amount of points and, once they have accrued enough, they can spend them on products.

It’s a great way to set people a visible goal and, as they see their points building up, they will be excited to buy more products so they can finally reach that target.

You can also use a simplified version of this system, like the stamp system that coffee shops often use, where customers will get a free item after a set number of purchases.

These schemes are simple to set up and they’re incredibly effective, so if you don’t already have one in place, you should seriously consider it. 

Free Gifts 

Everybody likes a free gift and if you offer something to customers that have made a certain amount of purchases or spent over a certain amount, it will encourage them to stay loyal to you in the future.

When choosing gifts, make sure that it’s something useful, like a USB with your logo on it or a branded water bottle.

People won’t be that impressed with a free branded pen or a cheap bag, so invest in good gifts that will actually be useful to your customers. 

Exclusive Deals 

Exclusive deals for first-time customers work brilliantly, but a lot of existing customers feel that they are missing out on good deals and their loyalty is actually putting them at a disadvantage when they see these offers being advertised.

That’s why you should offer exclusive deals to long term customers as well.

This is a brilliant way to leverage email marketing and reconnect with old customers that haven’t made a purchase for a long time. 

Invite Customers To Test New Products 

This one is a brilliant way to test out new products and get feedback while also strengthening your relationship with existing customers.

Sending out new products before they are launched to the general public and asking for feedback makes the customer feel as though they are involved in the design process and their opinion is valued by your company.

They will be a lot more invested in the products and more likely to use you again in the future. 

If you don’t reward them for it, you can’t expect customers to be loyal to your business, so give some of these ideas a try and you will see a big increase in repeat customers.