As a business owner, it can be tricky to decide where your priorities should lie. At the end of the day, you need sales which lead to greater profits which you can then reinvest in the business. It can be hard to find the time or inclination to focus on providing exceptional customer service. However, the two go hand in hand. If you’re able to provide a satisfying and positive experience for your customer, you will be able to secure repeat business, free word of mouth marketing and exceptional reviews online, thus drawing more custom your way. Take a look at these innovative ways to ensure that your customers remain satisfied.
Under Promise And Over Deliver
This common edict should be what every business leader lives by. Think about when you order a product online to be informed that it will be delivered within 72 hours. Imagine your surprise and delight when you receive it two days later ahead of schedule. The chances are that the company you purchased from knew the timescale from your point of order but chose to add on those extra 24 hours to create the illusion of over delivering. This is a useful tactic when ensuring exceptional customer service.
Ease Of Process
If you are a company that provides a service be it a boutique salon or a chiropractor, you could make the process of securing your services simpler and more efficient for your clientele. Consider implementing an online appointment booker, so your customers no longer have to pick up the phone and talk to you directly. This not only means that your customers can book appointments outside of working hours, but it also frees you up, so you are dealing with fewer telephone enquiries during the day.
Sweeten The Deal
Loyalty schemes are fantastic ways of ensuring repeat business. Setting up a transparent system so your client can see the progress they are making towards claiming rewards motivates them to continue providing you with their custom. If a parent of a newborn is purchasing a product with a relatively short shelf life from you such as a babygro, ensure that you reward them with a free item of clothing for every dozen they purchase. The customer feels like they are getting a good deal and you have secure orders.
Develop A Relationship
It can be hard in the fast-paced world of business to develop a relationship with your customer base. You don’t need to know every single client by name or know their favourite colour, but it pays to send them an email once in a while to update them with your latest products and promotions. Direct them to your company blog full of high quality content and encourage them to leave comments. Maintain active social media feeds and respond to any comments or suggestions you might receive.
Providing exceptional customer service means that you maximize your potential to secure repeat business. Enhancing the customer experience can lead to an increase in clientele, an increase in orders, an increase in revenue and an increase in those all-important profits.