Getting people to visit your website is one thing; getting them to stick around and discover what lies in store is another. The data on visitor times are pretty shocking: the average visitor will stay on your website for fewer than 15 seconds. This depends on the site, of course, as well as the industry, the user, and a million other factors, but the bottom line remains: nobody’s sticking around for very long.
In this article, we’ll delve into some of the reasons people click away so quickly, as well as how to encourage your website visitors to stay on your website for longer than the average fifteen seconds!
Why do people click away from websites so fast?
There are many reasons that a user might choose to exit a website just as fast as they entered it. As we mentioned in the introduction, these factors include the user’s preferences, the industry, whether the interaction is B2B or B2C, and many other contributing aspects.
But the bottom line is, a person will click away from a website because it doesn’t appear to offer what they are searching for, or because it doesn’t pique their interest. We can talk all we want about the contributing factors, but the facts are clear: if something interested them enough, they would stay.
So the question you and your business should be asking is: how can I make my website more interesting for visitors? In the next section, we will explore three ways that this can be achieved.
Meet your visitors with clear calls to action.
Calls to action are absolutely essential on any functioning website. Your calls to action need to strike the balance between tasteful and clear; you don’t want a huge, flashing popup that will only irritate your customers. On the other hand, you want your calls to action to be clear and attractive, ultimately encouraging them to click before they have a chance to think twice.
Prioritise simplicity and elegance in your website design.
Web design is a vital part of keeping visitors interested once they enter your site. A busy homepage only serves to confuse a visitor; if they disengage for even a second, you have already lost them. Then again, a sparse home page will look unprofessional.
That’s why you need to prioritise simplicity and elegance in your website design. You can draw the visitor in with beautifully placed graphics and calls to action, while keeping your messaging simple and direct.
Consult an SEO agency for advice.
SEO is the number one way to get visitors to click on your site – but it is also crucial to improve visitors’ staying power. Consult with professional advisors here to get affordable advice and content services today.
Finding a way to keep visitors on your site is essential to growing your customer base and generating new leads. Use this helpful guide to help you achieve better staying times on your website.