If you are a savvy marketer, then you will know that video is becoming more and more essential.
If you are new to working with video, then you may find that creating content that drives leads isn’t as easy as it looks. If you are ready to take your video marketing to that next level, then this guide will help you to find out everything you need to know.
Start Out With a Hook
It doesn’t matter what your industry is because your audience will be comprised of incredibly busy people.
Their attention will be fleeting, and enticing them to watch the content you post will be tough. The problem is that you need to encourage them to watch until the very end. If you want to do this, then you need a great hook.
You need something that is going to capture their attention in the first few seconds, as well as having something that gives them a solid reason to continue watching.
If you can do this, then you will see your user engagement rocket. If you want to boost your success with video marketing, invest in a video ad network system.
Make Every Second Count
When you create videos, you will usually encounter a huge range of reasons why your content needs to be longer. It may be that you need to improve your SEO or that you simply want to leave some space so that you can incorporate some third-party advertisement slots.
Either way, it’s important to remember that even though longer videos will give your brand a boost, it won’t make a difference if your audience aren’t watching.
Don’t give them a reason to tune out and make sure that your videos don’t drag either. Before you publish your content, you have to make sure that every second counts, and that you never add more fluff than you need to your videos.
Use a Script for Your Team
If your marketing team have never been behind a camera before or if they have never done anything like this, then it can be hard to create natural content.
If you want to work around this, then practice makes perfect. You need to get them used to being behind a camera and you also need to help them to engage with your audience.
It’s also very helpful for you to use a script if you can. If you do this, you will soon find that everyone can stay on track and that your audience see you as being much more professional.
One of the most pervasive marketing myths out there is the fact that your video marketing should give you the chance to create salesy content that promotes your brand or website.
Sure, you should be promoting your brand through your video content, but at the end of the day, you should also focus on adding value to every stage of your buyer’s journey. Skip out on the hard sell and provide useful information as much as possible.