It’s quite impressive to see just how influential content has become in our modern world. We’ve seen it all – from ex-mafia members going on podcasts to discuss their history, to documentaries made by people from their bedrooms on their laptops.
There’s a world of insight and creativity out there, and perhaps you want to contribute to it. These days, it seems like every business has its own TikTok page or posts YouTube shorts to the timeline. It’s important to remember, however, that much of this is just noise, and if you want to create something that lasts, you have to plan your approach in advance.
No matter what kind of content you hope to produce, a simple question remains – how can I stand apart from other content creators? It’s not always clear where to begin, and relying on a gimmick isn’t always the best approach to get started.
In this post, we’ll discuss some practical advice you can use for getting ahead. With that in mind, please consider the following:
Take A Careful-Minded Approach To Monetization
Adsense and other payment programs are nice to have, but they don’t always support a real lifestyle. If you’re looking to make content a more full-time gig, it’s good to think about how to monetize ethically. For example, YouTuber merch that has been careful crafted with logistics planned out ahead of time can be a good place to start. From there, you might sell channel memberships or reward tiers on sites like Patreon. However, only ever monetize if you’re sure you can give something back, and don’t paywall off free measures you had been giving anyway. This way, you show a more focused and attentive mindset than those who stuff their content with sponsors.
Identify & Cater To A Niche Audience
While mass-market content is absolutely fine (and there’s a lot of it out there), it might not be what makes you happy. Moreover, if you excel in a niche, that niche can always expand. No matter if you make video game reviews on YouTube for old retro titles, give your thoughts on poetry, talk about the financial markets or talk about men’s skincare, it’s important to consider what you’d most like to watch, and make that. This will inspire you to pour your real interest and passion into the art, instead of trying to emulate other formulas.
Post Less, Higher-Quality Content
Many content creators out there make reactions to other’s work, update with every single news headline and their thoughts on it, or repeatedly pump out the same video time and time again. While this may lead to short term algorithmic bumping, it’s often better to post less but higher quality content. It’s not uncommon for this to make each video an event, where people support that specific piece, and appreciate the time you’ve put into it. These creators often hold the highest respect, and it allows you to avoid selling your integrity for a quick paycheck.
With this advice, you’re sure to stand apart form other online content creators, in the best possible way.