From the last few years until now, the emergence of influencers and bloggers has grown beyond all limitations. What’s more, every day there are more of them, and more and more people dream and want to become one of them. But what is being influenced?
In short, they advise their followers to try out a new brand or product. It’s a form of advertising, and it has seen brands grow massively. There are several reasons why having the presence of an influencer in your brand can generate good results:
First, brand positioning and visibility remains more latent than ever. In short, when a person – like you or me – is a loyal follower of a public figure, everything that he or she shows on their social networks will have a much higher impact, which will generally make the product or service known by leaps and bounds.
On the other hand, traffic to your website and the increase in followers on social networks will grow faster than you can imagine. And what about that? Which is manifested in the rise in the number or volume of sales.
Once you have chosen the best representative of your brand, things will be much easier.
You should know that the blogger or influencer is a person with great power of persuasion among their followers, can reach hundreds of people and generally has a great domain of communication in social networks. However, finding these influencers can sometimes be tricky.
You want to find people who are good to work with, have excellent engagement and generally create good content that looks appealing. You may want to look at an agency, such as unrulyagency.com, to find out more about how this works.
You already have the answer in front of you.
By following this advice, you will surely achieve immediate success, especially if the objective of your brand – at that moment – revolves around new launches, publicizing events or promoting new actions of your brand. Here are some reasons why it will benefit your brand, even if you have previously pushed it to the background:
- They create loyalty and credibility: Influencers who maintain a certain level of credibility will make their audience believe in them when recommending a product or service. This is when both the user and the brands win.
- Advertising becomes friendlier: Users tend to ignore conventional advertisements, such as commercials. Instead, by using influencers, they can get their followers to take this ad naturally and not intrusively.
- They make campaigns more effective: According to the Word of Word Marketing Association (WOMMA), having one or two influencers in a campaign will make it five times more effective. The influencers will offer you what you are looking for and the brands or products related to your lifestyle.
Now is not the time to shun influencers or their level of engagement. Whilst you should be wary about those who seem sketchy in their analytics or those who have little engagement, you should delve deeper and get the professionals to help you out on this new journey.