You know that social media is a marketing channel that your business should be using, but are you using it in the right way?
Social media platforms can be a lot more than just a place to share your latest content. You can use social media in a variety of ways to provide you with essential data, have direct contact with customers, and even improve your conversions and sales.
Whether you’re already using social media or not, you should make sure that you’re taking advantage of all the ways you can use it. Try these ideas to do more with social media.
Use It as a Legitimate Customer Service Channel
Social media is a good marketing channel but it’s also an excellent tool to provide customer service. Many people prefer an online option for receiving customer service so that they don’t have to make a phone call, and possibly wait on hold. Social media allows them to send a quick message and respond in their own time when they get an answer.
Even if social media is just the first point of contact before a phone call, it’s a very useful way to get information about a customer’s query or complaint and respond quickly.
Monitor Your Competitors
Finding out about what your competitors are doing is an important part of making business decisions. But keeping an eye on them can be time-consuming, and it’s not always easy. Social media can help you if you want to monitor your competitors. Using a tool like Brand Total, you can find out what they’re doing and how they’re using social media.
You’ll get insights into what your competitors are doing on social media, including the ads that they’re posting and the demographics they’re targeting. You can explore their target audiences and see the creative content that they’re using, among other things.
Watch for Mentions of Your Brand
As well as keeping an eye on your competitors, you can find out what’s happening with your own brand on social media. Are people talking about you?
What are they saying? Social listening tools allow you to monitor mentions of your brand so that you don’t miss anything. You’ll catch when people are praising you, when they’re making complaints, and when they might be making suggestions for what they’d like to see from your brand. Make sure you don’t miss out on great insights by using social listening tools.
Sell Straight from Social Media
If you’re not already using social media to sell your products directly, it could be something that you want to start doing. You can sell straight from social media platforms like Facebook and Instagram, making it quicker and easier for people to buy from you when they see your social posts and ads.
Setting up these sales channels is easy and could increase your conversions from social media so you benefit more from the platforms you use.
Use social media in multiple ways to help you grow your business. If you do more with social media, you’ll get a better return on your investment.