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What Are Your Best Options For Raising Capital To Launch A New Brand Or Product?

Written by Kyle McKinnon
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Raising Capital

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There’s no greater excitement than having the eureka moment for a great business or product. Sadly, even the best ideas will struggle to gain lift-off if they aren’t supported by capital. So, if you’ve not got the money to launch the idea, raising the funds should be the first item on your agenda.

Of course, this will mean that you’ll need to think about business plans and how to sell your idea too. Nonetheless, knowing where to seek funding will give you the best chance of making things happen. Here’s all you need to know.

Private Funding

While it may seem the hardest, private funding is often the most convenient approach to funding. It does require time or taking a risk with savings, but it also means you no longer rely on others. Better still, it means that you get to keep the full equity. 

There are many ways to tackle private funding. If you’re not prepared to use your savings or ISA, successful Forex trading can potentially deliver big results. It could also offer a side source of income while you are building the business.

If you are planning to use private funding, completing your calculations over costs is vital. You cannot afford to leave yourself short.

Crowdfunding

When you need to raise a sizable amount of cash for a brand new idea, it may be easier to seek lots of little investments rather than one big one. The use of crowdfunding is perhaps the best option to facilitate this. With the right campaign, you can hit your goals.

An engaging campaign should explain the pros of the product or brand as well as their investment. You can also promote your brand on various platforms to build awareness of the campaign. Providing rewards for their support is a good option. If you have a good social media following, use your influence to reach this audience. 

Crowdfunding doesn’t always work, especially as you need to raise all the funds to get anywhere. Still, it means no risk aside from building a little content. Perfect.

Team Spirit

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Business Loan

The most logical way to fund a business is through a standard loan. In reality, though, this has become a far harder option for new business owners. And this sentiment is now even more telling in the age of the coronavirus.

If you have an existing company that just needs money to expand, lines of credit may be possible. Meanwhile, a thorough business plan may still open the door for some new entrepreneurs. However, you must always check the terms of the agreement.

The concept of seeking a business loan is more daunting than ever before. Under the right circumstances, though, it’s still an option to investigate.

Private Investors

While banks may say no to lending money, business investors may say yes. This is especially true if you have an idea that plays to their interests or humanitarianism. You will need to lose equity in return for the investment. But you do gain their experience.

While it is dramatized, you can look to successful Shark Tank pitches for some ideas on how to get interest. A strong business plan and pitch, combined with good personal skills will set you on the right track. You could potentially link with several investors too.

It’s not a necessity to choose someone with experience in your field, but it does often aid the cause. Use this to your advantage.


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Kyle McKinnon

Kyle is a digital marketing consultant and tech enthusiast. When he isn't writing about either subject, he's out playing with his three year old labrador, Tanto.

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