Are you running a company online?
If so, then it’s important to understand the issues that can spell doom for your business.
By understanding the problems that you could face, you will be able to take the right preemptive measures. This could ultimately allow you to save your business from a complete failure.
First, you need to understand the issue of blackhat SEO. Blackhat SEO refers to any strategy that is either seen as outdated or unacceptable to Google.
The issue is that strategies which fall into this category change on a near monthly basis. This is one of the dangers of DIYing your marketing campaign. You could fall victim to some dangerous tactics like this without fully realising it.
Instead, you should research your marketing solution carefully and ensure that they are able to deliver the high quality solution that you need in your business.
Next, you should think about the issues that bad reviews can cause for your business. Research shows that bad reviews can be devastating for the typical online company.
The reason for this is that 80% of customers will check online reviews before they commit to the purchase of a product or the use of a service. If you don’t have the right reviews, then you’re going to struggle to gain the attention of the customers that you need for your business.
If you get negative reviews, then you need to make sure that you are tackling these head on.
Problems With PCI Compliance
You might also want to think about issues with PCI compliance. PCI refers to the payment card industry data security standard.
Security is a critical element of any online company or merchant that is dealing with transactions. If you don’t remain compliant then you will end up on the match list. This list highlights merchants that are dangerous for banks.
To get off match list, you need to show evidence that you are PCI compliant and that you have made the right corrections to your card handling security standards.
A Data Breach
Finally, it’s possible that there is a data breach in your business. Data breaches are becoming increasingly common. Businesses are quickly discovering that their data can easily be stolen or corrupted.
If you do experience a hack in your business, it’s important to make sure that you are honest with your customers. You need to reassure them that you are taking the right steps to correct the issue.
You should also think about hiring an IT management team. An IT management service will monitor your systems and networks, watching for a sign of a breach and correcting an issue like this before it becomes a massive headache in your business.
We hope this helps you understand some of the key steps that you should take to guarantee that your business doesn’t fall victim to some of these common disasters. If you take the right steps then you can beat the competition and stay afloat in an increasingly tumultuous market.