Statista research indicated that approximately 20,400 jewel stores operate in the U.S., with the jewelry market projected to increase from $42 billion to $60 billion by 2025.
These staggering statistics show that the jewelry market is lucrative yet competitive, making it pretty easy for your business to go unnoticed.
However, you can earn your place in the industry with the right strategies. That said, here are some practical marketing tips for your jewelry brand.
Identify your target market
The CEO of Elevate My Brand, Laurel Mintz, advises that you ascertain your target market before mapping out your business marketing strategies.
Not only does it help you tailor your products to suit their needs, but you can easily reach out to the right people for your business. Therefore, it’s prudent to analyze what jewelry you sell and which category of people would buy them.
Moreover, you should determine their age, location, spending pattern, and trends to reach out to them effectively. Fortunately, tools like Google Analytics can analyze your web statistics and audience to understand their behavior, making it resourceful to leverage.
Improve your website
Your website gives potential clients an idea of your brand, products, and services, convincing them to patronize you.
What’s more, it gives them 24/7 access to your business, even in your absence. A graffiti9.com survey revealed that 75% of customers would determine a business’s credibility by their website, reiterating the need to improve your website.
For instance, you can make your website mobile-friendly and easy to navigate. You also want to include chatbots for customer inquiries and high-resolution videos and images of your jewelry.
It’s also prudent to include a call-to-action on each page to encourage customer patronage and improve your page speed to avoid recurrent bounces.
Leverage social media marketing
Research reveals that over 70% of the U.S. population use social media, with 40% admitting to buying products they see on social media.
This makes it imperative to leverage social media marketing to attract and keep potential customers. Besides, it increases your brand awareness while directing traffic to your website.
What’s more, it helps you interact with your potential clients, leading to brand credibility and increased customer loyalty. Fortunately, you can use this innovative marketing tool without breaking the bank.
You can begin by refreshing your social media cover pages monthly to define your brand’s visual appeal and showcase your latest stock.
You can also post more pictures of your jewelry alone or on customers to pique your clients’ interest and embrace promos, giveaways, and discounts.
By all means, leverage social media influencers as they can encourage their large fan base to patronize your business.
Prioritize excellent customer service
If you wish to gather a large customer base without spending much, then you’d want to prioritize top-notch customer service. Not only will you build your brand’s reputation and credibility, but you can sell your goods for higher prices without scaring your customers away.
What’s more, you’d get a competitive advantage and win your customers’ loyalty. A Khoros survey revealed that 86% of one time-clients would turn to brand champions if they feel valued, reiterating the need to improve your customer service.
Fortunately, you can take practical steps to serve your clients right. For instance, you can flash a genuine smile when clients walk up to you and ensure that you meet their needs.
You may also respond promptly to their inquiries and thank them for doing business with you. It’s also prudent to ask for their feedback on improving your services and offering discounts to appreciate their patronage.
A happy customer will gladly promote your brand for free, ensuring that your customers are pleased with you.
Participate in craft fairs
You can’t underemphasize craft fairs, as they offer the platform to showcase your brand to various clients and investors while getting feedback to improve your products.
You also get to interact with other brands, create meaningful networks and forge strategic alliances to boost sales and increase customer loyalty. Therefore, it’s prudent to attend local and international craft fairs for the best results.
Although craft fairs are resourceful, you still need to prepare adequately to get the most from them. For example, investing in trade show booths 10×10ft could well be a great way to showcase your jewelry for clients to buy.
For instance, it’s prudent to find out about each show, the people who attend, and other competitors to determine if you should enter. Besides, you should ascertain the participation fees and required licenses for each fair.
Experts also advise that you come prepared; therefore, bring your credit card machine, chairs, calculator, and bags for a more professional feel.