In the past few years, marketing and its various methods have grown to a point where it is a vital tool to get your business to survive and thrive.
Back in the day, one didn’t have a lot at one’s disposal when it came to marketing and had to rely heavily on word of mouth, seeing your business grow at a snail’s pace each year.
Now, with the correct marketing techniques, you can grow your business into a multi-million dollar enterprise in no time and have the entire world as your audience. This is because technology has advanced in a way that has been very advantageous to businesses and especially eCommerce, creating newer and better ways to drive sales through the roof within a few clicks here and there.
That said, here are some tips on how marketing can take your business to the next level and help it reach heights it’s never experienced before.
The average amount of times google gets used each day is around three and a half billion times, so automatically, that’s where you should put your focus first.
If people search for a product or service you’re offering, you want to be the first to pop up on the search results page – this is what Google ads are for. This tool allows you to advertise your business when consumers search keywords relevant to your company, which can turn into a massive wave of never-ending sales if done correctly.
It has been proven that the first few results on Google’s page get the most traffic, which makes sense because have you ever seen page five of Google’s search results page? Neither has anyone else.
So what you need to know first is that Google Ads operate on a pay-per-click basis, meaning if you have a google ad running, you pay a certain amount of money every time someone clicks on the ad.
Next, marketers will target specific keywords and make bids on them; if your maximum bid is, for example, five dollars, and Google places the pay per click at three dollars, then you get the ad placement. If your maximum bid is five dollars, and the ad is set at seven dollars per click, then you don’t get the ad placement.
Using Google ads as part of your marketing campaign, and ensuring you allocate a certain amount of funds in your budget for google ads, can mean the world to your difference and skyrocket your sales. You can also track your Ads performance easily by using a handy performance platform.
Paid Social Media Marketing
If you have various social media pages on different platforms, then utilizing paid social media ads can boost the page and help you reach more people who interact on the platform.
Research shows that the average person spends about two hours minimum on social media these days, which gives you the perfect opportunity to target them and get the word out about your business, what you have to offer, and get the orders rolling in.
To get started with paid social media marketing, you can either use the content you’ve already posted and boost it or design new advertisements which you’ll use in your campaign.
By paying Instagram, Facebook, Youtube, or LinkedIn for these advertisements, they’ll show the ad to relevant audiences who might be interested in the products or services your business has to offer.
This will be giving them the perfect opportunity to access your company’s website with one easy click. Most companies use paid social media marketing to create brand awareness, generate fresh leads, advertise a new product or promotion they have running, or drive traffic on their websites, leading to more sales.
On the other hand, should you choose to either use organic social media posts, you can do a lot with the free posts you share on your pages.
By posting organically, your followers will see your posts, as well as the followers of your followers should they choose to share the post. Many businesses use organic social media marketing to establish a connection with their audience or to create an image of their business and create a voice for themselves.
You can also share inspiring content by posting organically, which will make your business feel much more approachable to consumers.
Search Engine Optimization (SEO)
When you’re searching for something on the internet, it doesn’t just select random pages from the haystack of more than twenty million pages and present it to you in the hopes of answering your question. Oh no, it carefully selects the most trustworthy and reliable pages.
Then, it throws them out on top, knowing that if they consistently answer your question correctly, they’ll gain your trust and the exclusivity of being the only search engine you use when needing something. SEO is primarily focused on your website’s presence on search engines such as Google.
So, by using the SEO tools and applying them to your website, you’ll dramatically influence how you rank on a search results page. Yes, whether you use SEO strategies or not will determine whether you’re in the top three results on page one or somewhere in the mix on page seven.
You may think it would be easy to rank highly on search engine results, but places like Google use more than two hundred different factors to determine which sites are better than others and which should be ranked up-top.
Think about it this way – how many competitors do you have? So what do you think they’re doing to make sure they capture as many clients as possible? Probably everything in their power, right?
Exactly, odds are they know exactly what SEO is and are applying it to their website as you’re reading this, meaning if you don’t do the same, how many leads will you be losing by ranking beneath them on a search results page? Exactly, so first thing’s first; what do you need to do to optimize how you rank on a search engine?
Well, by looking at factors such as your page’s speed, its content, the number of internal links and backlinks, you’ll be well on your way to having a website that’s so trustworthy, it’ll be ranking on top continuously and catching all the juicy leads you need. Internal linking refers to a link on one page of your website that links to another page on the same website.
So, for example, if you have a new page on your website, whether it be a new product or service, linking it with other existing page’s by inserting the hyperlink in between the content will already make your site more trustworthy.
However, backlinking refers to using the hyperlinks of other major and reliable websites on your website, making it more trustworthy to search engines.
By applying the above strategies to your business’s current marketing plan, you’ll see drastic changes within your company’s sales and traffic.
Remember, even though you want to start making more money as soon as possible, building a trustworthy brand is just as crucial. These marketing techniques can do just that because, at the end of the day, having a loyal client that keeps coming back is much better than having a bunch of once-offers.
One more thing to remember is that nothing creates trust as much as consistency, so when applying these marketing methods, you need to hustle them continuously – the more a person sees your logo or name, the more they’ll start to trust you.
The only thing left to do now is getting cracking on your state-of-the-art marketing plan!