Credit: mohamed_hassan/ Pixabay.com
Part of running a law firm means running a business. Like in any other business, knowing how to market your business is an essential skill. Marketing distinguishes a strong law firm from a struggling business. Marketing is an essential asset; it can stimulate a law firm’s growth by helping attract clients, distinguishing it from other competitors, and emphasizing its legal specialty.
Law businesses are one of the most competitive industries. With how competitive the industry is, this positions legal marketing in high demand. Here are five marketing strategies law firms should use to strengthen their business.
Know Your Target Audience
Law firms tend to target specific niches, this allows firms to focus on the kind of cases they’re more interested in and/or specialized in. Examples include professional truck accident lawyers or marriage and family law lawyers.
If you’re establishing your law firm, ask yourself what kind of clients you’d like. Depending on the cases your firm is interested in, it will drastically impact your business’s tone and presentation.
Once you identify your target audience, try to publish engaging content that appeals to or relates to your client’s interests.
For example, present your take on a local case that relates to your firm’s specialties, making sure to include links and sources; this allows potential clients to see your business’s skill in action.
Engage in SEO
“SEO” refers to Search Engine Optimization; it is the process of improving the quality and quantity of traffic a website or webpage receives from search engines like Google, Yahoo, etc.
SEO optimization can help increase the visibility of your website. Potential consumers will have a greater chance of finding your website and becoming a customer if they search for words connected to your specialty. In other words, by increasing your firm’s online search presence, it is likelier to attract more clients.
There are several steps to optimizing your site’s SEO ranking. A good beginning can be by publishing relevant content and updating it regularly. When publishing new content, make sure to target and incorporate specific keyword phrases.
Each specific keyword/ phrase must relate to what your audience might be specifically looking for. Make sure to incorporate links to other pages on your firm’s website to increase traffic.
Build a Social Media Presence
Social media is a great resource for building brand awareness. A law firm can take advantage of this marketing asset by sharing an occasional post here and there.
Social media should be perceived as an alternative to a billboard advertisement. Even if people may scroll past a post from your firm’s social media page, their awareness of your business will be planted in their heads for future occasions.
Use Video Marketing
Videos can be an underrated form of law marketing. However, videos can help your business appear more authentic and approachable. Potential videos for your business can revolve around FAQs or other common inquiries customers tend to ask.
You can always consult with a videographer or editor to help record appealing and professional videos. Finally, you can also share these videos on your firm’s website, social media platforms, SEO posts, etc.
Leave a Reply