Running a small business is no minor feat.
You have all sorts of areas that you’re going to need to focus on to ensure that you generate a profit, from product development to having a good sales department at hand. But one are you really can’t afford to miss out on nowadays is digital marketing.
Sure, when you first start up, it can be very tempting to focus on print marketing – billboards, posters, leaflets and flyers. But nowadays, most people have their faces turned to their phones and you’re going to have your brand and products marketed here if you want to maximise sales!
Digital marketing allows you to target your key demographic at any time of day or night. Whether that’s when they’re commuting, when they’re at work, when they’re browsing social media or simple reading articles online.
Here are a few areas to focus your attention to get your digital marketing right the first time around!
If you have an online business, you need a mailing list. Email marketing has gained increasing significance over the past few years. It allows you to direct content straight into your existing customers’ and potential customers’ inboxes.
Whether that’s information on new product releases, advertising specific product lines, letting customers know about sales or anything else. Now, to have a mailing list, you need to get people to consent to giving you their email address and also giving you permission to send marketing communications to this address.
Then, you can ensure your brand stays at the forefront of their mind, ensuring they turn to you first when they need anything you’re offering. To encourage people to sign up, give an incentive.
This could be 10% off their first order, free delivery, or something else!
Videos sell products. They can give a good visual representation of the product from all angles (giving consumers more confidence in handing out their cash for it) and can see it being used in usual lifestyle situations.
For example, videos can show how clothes look when worn, how to operate a piece of tech or appliance or give you an opportunity to explain how a product or service works.
Use a reliable company like ASL Video Production Company to create quality video content for your brand!
Social Media Influencers
Every online company needs a social media presence. But perhaps the best way to use social media for business nowadays is to collaborate with social media influencers.
These are individuals who have huge followings on their social media platforms. Their posts receive huge exposure and if they mention or show your product in their post, your product immediately gets huge exposure too!
This can maximise sales. Of course, these posts don’t come free. But generally, they’re a good investment. Just use an uncontroversial influencer who is followed by your target demographic.
Digital marketing really is an essential in the modern market. So make sure that your business is up to scratch and makes the most of available digital marketing opportunities!