Business start-ups increased during 2020, which is difficult to comprehend due to the Covid-19 crisis. It is now more important than ever to attract new customers to your business and to keep them coming back again and again.
There are ways you can expand your customer base in 2021 without breaking the bank. The tips below are tried and tested ways of doing this and if you incorporate them into your strategic plan you will continue to bring new customers to your business and grow your customer base year on year.
No matter what type of business you have, having a presence online is extremely important. However, you need a website that can be navigated easily, that customers can use on their cell phones, and is updated regularly with new, exciting, and helpful content.
Even if you are selling a service, you will want to add value by providing additional information and content to help your customers. When customers do come to your website, you will want to gather their information so you can provide them with helpful newsletters or offers, check out this blog post on getting leads from your website.
If you are starting out in business, you will want to ensure your brand is consistent but also that your logo is attractive and people recognize what it is you do immediately.
With the right branding, you can get attention. Even if you are in business, having a rebrand will help you attract new customers too. Write down what you want to convey with your brand and think of what would appeal to your customers.
Customers are always after a good deal. Having a loyalty card or reward scheme is a great idea to keep customers coming back.
Check out Rewards Network reviews to see how the reward scheme works. This is a great way of leveraging new and existing customers and starting a database of email addresses so you can start engaging with your customers.
This is of particular use if you are working from home.
You don’t want to miss a customer’s phone call, so using an answering service is a great way to ensure your customers speak to someone immediately, even it if is just to take details and you can phone back.
Customer service is important in any business arena and an answering service is part of excellent customer service.
Web Chat Service
Customers don’t like hanging about for answers or indeed they can prefer to use chat rather than phoning. If you can, offer a web-chat service for your business.
This can be anything from a chatbot to answer frequently asked questions or connecting to a staff member during a particular set of hours. Again having this flexibility and offering an excellent service will ensure customers keep coming back.
Expanding your customer base can take time but with the right marketing strategy, it is straightforward. Take time to set out your strategy and to explore all avenues of offering your customers excellent customer service and added value.