More and more people are turning to the convenience of online shopping, meaning eCommerce businesses are in higher demand than ever before.
As we get nearer to Christmas, the busiest season for online shopping, owners of eCommerce businesses need to make sure their delivery offering is on point and ready to go. Here are some top tips to make sure your delivery impresses.
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Develop A Fulfillment Team
When you start any business online, you know that you need a marketing team, a web design team, and content development team. But you will also need an order fulfillment team as well.
Your fulfillment team are the ones who make sure that all orders a properly selected, well packed, and shipped on time. Decide if you’re going to use an outside delivery company or will be renting a 4×4 for your fleet to handle deliveries in house.
Make sure your fulfillment team are educated on all your shipping options. Show them how to safely pack and how to clearly label the products.
Develop Flawless Customer Support Policies
You will need yet another team to work within your eCommerce business if you’re going to succeed: customer support. Your customer support team are the ones who will serve your customers who have questions, requirements, or complaints.
When you start shipping, you should be prepared for some problems to come up. Sometimes, packages will go missing, get lost, get stolen, be damaged during shipment, or sometimes the customers are just not happy with what arrives.
In order to establish and maintain a good reputation for your business, you will need strong customer support policies that work in favour of your buyers.
If somebody has a negative experience with you, you must fix the damage by replacing the product or allowing them to return it for an exchange or a refund.
Focus On The Users
When you start a business online, your focus will naturally be on selling more products. That can be a mistake. Of course, you want to sell more products, but that comes as a side effect of the better thing to focus on: meeting people’s expectations.
Think about what your users want. Some of the most common requirements include free shipping, sturdy and nice-looking packaging, and quick delivery. If you can offer all of these things in your shipping policy in a way that is cost-effective for the company, you could be on the right track.
Offer Multiple Delivery Options
Free delivery usually takes a little longer, but some people are happy to wait if it means that can pay less. Fast delivery usually costs more, but some people are happy to pay more for the sake of convenience.
You now have these two kinds of customer, so you should offer at least two delivery options to suit them: a fast one and a free one. You could even offer a same-day delivery option if you can find a way to make it affordable for your company.