The Demand For Digital Product Managers

Digital transformation is driving the demand for digital product managers. Digital transformation refers to realigning or new investment in technology, processes, and business models that drive fresh values for employees and consumers, and more efficiency. The importance of this in today’s ever-changing environment cannot be ignored. 

Digital transformation is having a massive impact on businesses all around the world, and one thing that it is doing is driving the demand for new digital product managers. 

You may be wondering what makes a digital product manager different from a conventional project manager. Well, there are a number of different elements. You do not only consider the fact that there are new, innovative digital products on the market today. You also need to factor in that digital project managers are continually experimenting and validating. 

Aside from this, digital product managers rigorously focus on the user, rather than just focusing on the buyer. Furthermore, there is a dramatic increase in terms of iteration and velocity. 

You can use the infographic on this page to get a better understanding of this exciting role, as well as the statistics regarding digital experiences. You will be able to see that customers are expecting more digital experiences, and this alone drives the need for a digital product manager. 

Infographic designed by: 280 Group Digital Product Management