It’s often said that content is king. Content marketing works a little differently from other areas of marketing.
Without content, SEO would have nothing to optimize for search engines. Every link points to a piece of content, and the keywords that people type into Google are an attempt to find content.
Every email, tweet, product description, or landing page is content.
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How can content marketing benefit my business?
Some companies have hesitated to allocate resources to content marketing is that they can’t understand the benefits.
It can be helpful to think of the many benefits that content marketing can bring, whether your business deals with China wholesale products or you’re a local building firm.
There are a few intangible benefits. Content marketing creates strong brand awareness.
Content gives people something to talk about, meaning they can pass on recommendations in the process.
You can also use content to gain respect and admiration in the industry, by showing off your expertise.
Content also shortens the distance between readers and your products and services and creates a foundation for your marketing team to work together.
There are also plenty of tangible benefits to content marketing. Great content drives site traffic, as content brings people to your site where they will then find information about your company.
Good content also attracts editorial links, which tell Google that you are a respected source in your industry.
Google can also crawl your content, getting a clearer idea of what your company is about, so it can return to your site for relevant queries. Both of these are great for your SEO.
Your content can also drive customer conversions. A well-written product description convinces people that you have unique value to offer them, whether you offer products or services.
This will bring your customer numbers up more than almost any other marketing method.
Remember that none of these benefits will show up immediately.
Content marketing is a good example of what is known as flywheel marketing.
At first, it takes a lot of effort to get the wheel turning. However, over time, the momentum of the wheel will lessen the effort that you need to put in to get the same results.
You can’t expect results tomorrow, but persevere and you will get results.
Do I need a large budget or a large team?
No. If you don’t have the resources to produce content on a regular basis, you can focus on creating evergreen content instead.
This content is less timely and requires less upkeep, but will serve as an industry reference.
Lacking budget and resources can have an unexpected advantage.
If you don’t have the money or time to dive into every possible content project, you will have to carefully curate and target everything you create.
The result is you get a portfolio that will look more impressive than a more scattered approach.
Focus on quality over quantity, and make the most of the few resources you have.