If you’re reading this blog post, then you’re probably pretty tech-savvy already and so you might be wondering why you would need some advice on how to stay connected to the Millennial marketplace.
The answer is relatively simple even if the process can be somewhat complex at times and the short answer is this: You need to keep your business relevant to “Millennials” because the standard of relevancy is changing all the time and it changes fast.
SOCIAL MEDIA MARKETING
There is only one possible way to start this guide through the minefield that is Millennial marketing and it starts with having a solid social media marketing plan.
For this, you may want to consult the professionals if it’s not your thing because it’s not as easy as it used to be.
Today’s Millennials want active engagement with Instagram, Facebook, and Tik Tok and if you are not finding ways to dial into this element of the online environment, you are definitely missing out on a marketplace that is worth billions.
A single Instagram most has the potential to reach millions of people through initial likes and shares, to being reshared and reshared.
YOUR PRODUCT IS NOT THE CELEBRITY, BUT YOU WANT THE CONSUMER TO FEEL LIKE ONE
Everyone from cruise lines, auto manufacturers, bars, and “gadget” companies is getting in on the action.
“Hashtag marketing” where your clients or customers records images or videos of themselves using and enjoying your product is an incredibly powerful tool and you can use it to guide your organization through choppy waters besides.
When the “Diamond Princess” cruise ship was quarantined in Japan after Coronavirus was found onboard, Princess invited guests, partners, and crew from all over the world to post messages of support to guests and crew using the hashtags #hangintherediamondpricess this not only allowed passengers to see past what was happening on board but created that all-important “feel good” factor besides.
It was a HIGHLY successful campaign. If that’s what it can do for a brand in tough times, imagine what it could do for your brand when you’re smooth sailing.
TAKE THEIR ONLINE AND PROCESS SECURITY SERIOUSLY
This generation is super-connected and highly interactive, this means that if you want your brand to appeal to this market then you have to meet them where they’re at and this means taking their online security and data protection concerns seriously.
This extends to sign-up processes when registering on websites to how you handle contracts and documents. It’s easier than ever before and you can create online signatures, track document deliveries, and more.
It’s also very useful to invest in antivirus and malware protection software – and to then make sure these protections are shared on your websites and across your digital platforms.
All of these things will resonate with your Millennial clients and they’ll see it.
DON’T SELL TO THEM, SELL FOR THEM
This generation is one of the most ethically driven consumer markets of all time and they want to know where their products came from, how do the services they consume impact local communities, and what is the environmental impact that surrounds all of these factors.
So aligning yourself with organizations and bodies that work with environmental protection, labor rights, and empowerment projects is a good plan.
It is virtually impossible to run out of the power of imagination when it comes to how you access the Millennial marketplace but don’t be patronizing. Take them seriously, align with their values and show them you take their ideal seriously and you’ll be onto a good start.
And just when you think you have one market figured out, enter the “generation x-ers”, you’re welcome.
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