There are around 334 million companies around the world. Yet, while this number may give you a headache just trying to remember that many brands, truth be told, only a small number of brand names are memorable.
Apple, Coca-Cola, Louboutin, Nescafe, Amazon… How many brand names can you remember? Granted, there may be more than a handful, and the names may vary depending on the brands you interact more frequently with. However, it is unlikely to come even close to 334 million.
This means one thing: Many businesses struggle to expand their reach because they find it difficult to grow their brand awareness. Naturally, a small business is not going to cast a shadow over a corporate brand. But being noticed and remembered would be nice for a change.
To achieve this, businesses must harness the power of the Internet and explore new ways of boosting brand awareness. Here’s a hint for you: Your LinkedIn company page is not enough.
The Importance of Brand Value and Brand Recognition
Brand value and recognition are more than mere buzzwords. They are the lifeblood of any successful business. Let’s delve into the business implications of these factors:
Trust and Credibility
Trust and credibility translate directly into higher sales and brand loyalty. When customers know and trust your brand, they are more likely to make purchases and recommend your products or services to others.
A well-recognized brand can charge premium prices and still attract a significant customer base. This competitive advantage leads to increased revenue and higher profit margins.
Consistency across all aspects of your brand’s online presence, from messaging to design, ensures that your customers recognize and remember your brand. This leads to long-term customer retention and recurring business.
Using SEO for Brand Positioning
Search Engine Optimization (SEO) is a powerful tool for enhancing brand visibility. To leverage it effectively, consider these steps that will reap some valuable branding benefits.
Effective Keyword Research
You want to identify keywords that are relevant to your industry but receive less competition. Typically, those tend to be long-tail keywords. Tools, such as Google Keyword Planner can assist in the process. Make sure to remember one crucial step: competitive analysis, which will help you define how easy rank is going to be for your keywords.
Ultimately, you will need to create informative content that aligns with your chosen keywords. Here are some key factors you want to consider to help your brand stand out:
- Bring a different angle
- Expand on an existing/trendy topic that is relevant to your business
- Do not hesitate to mix formats, such as using images or videos as part of your content
- Make it engaging and valuable to your readers
- Don’t go for length just or the sake of it
You are probably familiar with SEO optimization such as placing your chosen keywords strategically in the headers, meta description, and alt tags for images. You also want to consider on-site links and schema.org tags at this point. An optimized website ranks better in search results and loads faster, leading to improved user experience and, subsequently, more brand visibility.
Injecting Meaning into Your Brand’s Name
So, you have already chosen your brand name, but you find that your audience is not engaging with it? Believe it or not, it can take a long time to create a memorable brand experience. More often than not, people forget names with which they don’t associate any meaning. So, this is where you may want to reach out to professional services that can help increase your brand name’s value.
Ultimately, you need to help your audience associate your brand with its mission. As such, a brand with visual storytelling elements not only piques the interest of potential customers, but can also communicate the essence and values of the business. It will not only add emotional value by creating a connection with your audience, but it can also drive market value as your brand becomes more recognizable.
This one is a no-brainer: People instinctively forget things that don’t make sense. Call a brand Ghzlpdfhvcosudw.com and another GreatCheeseBurgers.com and you can be sure that nobody will ever remember the name of the first brand. Why? It doesn’t make sense to the mind. Beyond word choice, adding meaning to your brand’s name through visual and storytelling creates another memory hook for potential customers.
Increased Web Traffic
The curiosity generated by a name with a story behind it can drive more visitors to your website, which will increase brand exposure in the long term.
Consider these two elements the beginning of your online brand awareness strategy. There is naturally a lot more to brand recognition, including marketing influencers and social media storytelling. But, as you prepare to grow your brand, your priority is to create a strong and recognizable presence through SEO and a meaningful brand name.