Recent statistics show that Google now processes more than 99,000 searches per second. This equates to over 8 billion searches per day. As more and more people use search engines and social media to find companies and buy products, is your business visible enough? In this article, we’ll explore the most effective ways to promote a business online.
Designing a fantastic business website
Research suggests that up to 80% of consumers won’t buy from or work with a business that doesn’t have a website. Websites provide a host of benefits for companies looking to attract new customers and keep hold of loyal clients. Think of your website as a store window. Use it to promote your brand, showcase products and services and tell people more about what you do and how your business can make a difference to their lives. A brilliant business website should be attractive and easy to use. Ensure that your pages are mobile-friendly and enhance aesthetics with images and video clips. Create useful, dynamic, engaging content, add contact details and calls to action and offer support. Live chat is a simple, effective way to answer questions and provide additional information 24/7.
If you don’t have expertise in web design, it’s beneficial to consider hiring a web design agency. Match the theme and tone of your site to your brand identity and make decisions based on your target market. You want everything about your website to appeal to and resonate with your ideal buyer. Test layouts and design ideas and add features to enhance user experience, such as a blog, personalized suggestions and an FAQ section.
Search engine optimization
Having an incredible website is not enough to generate and convert leads. Business owners have to be able to attract attention online and ensure that users can find their site. Search engine optimization (SEO) harnesses the power of search engines, creating leads. The aim is to get to the top of the first page of search results when a web user enters a query that is relevant to your business. Create and share high-quality, optimized content, build trust and make use of tools such as analytics and keyword research. SEO is complex. If you don’t have experience in digital marketing or marketing professionals on your team, it’s wise to look for reputable agencies with a track record in your industry.
Globally, there are now over 4.2 billion social media users. Social media offers amazing opportunities for brands to sell and advertise products and connect with buyers and customers and build relationships. Use social media apps and platforms to introduce your brand to new followers and show the human side of the business. Share your values, get to know clients and encourage engagement. Around 90% of consumers are more likely to buy from brands they follow on social media.
Google now processes more than 99,000 searches per second. Search engines open doors for businesses. As online traffic and screen time increase, it’s essential to make your brand visible. Investing in a brilliant website and tailored SEO and social media marketing campaigns can boost sales, raise brand awareness and improve ROI.