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6 Twitter Headlines that Hook Attention

Written by Michael Karp
4 Comments

Twitter Headlines – Why It’s Important to Get them Right

Why do we write Twitter headlines? Why don’t we just Tweet the link and leave it?

Because we want to influence the reader. We want them to take some sort of action.

These actions include:

  • Favoriting
  • Retweeting
  • Clicking through to our articles

Related: 21 Advanced Strategies to Drive More Free Website Traffic Today

A Twitter headline that doesn’t aim to do these three things isn’t doing the article justice. So we must try our best to persuade readers that their best course of action is favoriting, retweeting, and/or clicking through.

The following headlines communicate subtle psychological cues that are tough to ignore. Play around with them until you find the ones that resonate with your audience.

  1. Making a Simple Request

Twitter Headlines Image - Copytactics
Seems like a simple enough request, right?

Dan Zarrella, from HubSpot, did a study on 2.7 million Tweets. It analyzed the seven most powerful calls-to-action. The top four included the word “please.”

This word plays into our sympathetic notions. It communicates that someone is in need of our help. And when the request is two simple clicks to retweet, the act doesn’t seem that daunting.

The top four calls-to-action, from Dan’s study:

1)  “Please Help”

Twitter Headlines Image - Copytactics
“Please retweet” is one of the simplest and most powerful phrases to get more retweets.

2)  “Please Retweet”

3)  “Please RT

4)  “Please”

Now kids, remember your “please and thank you’s!”

But mostly your “pleases.”

  1. The Pure Call to Action

The Pure Call to Action is just like any other. You don’t want to assume the reader will do what you want them to. You should tell them exactly what you want them to do, so there’s no ambiguity.

“Check it out right here >>>” with a link to the article.

“Click to find out!”

“Copytactics’ new proven Twitter headline formula: Read about it here.”

  1. The Question that Cannot Go Unanswered

Asking a question automatically sparks curiosity. We’re hardwired to find answers. It’s uncontrollable.

The key with this headline is the “Cannot Go Unanswered” part. If people can answer the question without reading your article, guess what?

They won’t read the article.

Twitter Headlines Image - Copytactics
Jeff Bullas understands the power of the question headline.

 

 

 

 

Some of the classics are:

“Are you making this crucial mistake in your Twitter headlines?”  (I don’t know. Am I? Let’s read on to find out.)

Twitter Headlines Image - Copytactics
Great use of the question headline. And a great guide as well.

“Do you know why most bloggers should forget about SEO?”

Make the question “you”-oriented. Focus it on the reader. Their curiosity will be off the charts if it concerns a pressing issue with them.

  1. An Irresistible Quote from the Article

Quotation marks make text more noticeable. Wrap them around the most powerful sentence in your article to help it hook the attention of people scanning through their feeds.

Twitter Headlines Image - Copytactics
If Richard Branson is doing it, it must be working.

 

 

 

 

  1. A Compelling Description

    If it concerns a pressing issue with them
    Describe what the reader will learn.

This works best with newsy articles.

The description should be clear and concise, telling the reader just enough to spark their curiosity.

  1. The Top Benefit for Reading (or watching, viewing,etc)

This should be a staple in any headline, not just Twitter headlines.

Twitter Headlines Image - Copytactics
That’s a massive benefit. But what sparks curiosity? Finding out how credible the study is, and the other results it found.

State the number one benefit the reader will gain from clicking through and reading your article. If it’s a study, state the findings.

Often, these types of Tweets will get shared without people even reading them, simply because they contain value in the headline. People retweet it because they think it’s something their followers will get something out of.

Tips for Making the Most of These Headlines

  • Try each of them with your next six Tweets.
  • Do a test by sharing each of them again with a different type headline.
  • Observe which ones did best, and focus on those for the remainder of your Tweets.
  • Read my article on powerful writing skills that will supercharge your copy, to make sure those epic tweets are followed by epic writing.

What Twitter headlines have worked best for you?

 


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4 Comments

  1. Henley Wing Reply to Henley
    December 3, 2014 at 9:28 pm

    Hey Michael, great post! Asking compelling questions in your headlines is a very underrated way to engage your audience in Twitter. I know Upworthy and BuzzFeed are masters at crafting those types of headlines.

    BTW, I was wondering if you could try out a tool I developed last year called BuzzSumo?

    It shows you the most shared articles for any topic or competitor, helps you create engaging content, and shows what types of headlines gets the most shares.

    Would appreciate any feedback you have on it 🙂

    • Michael Karp Reply to Michael
      December 3, 2014 at 10:52 pm

      Hi Henley,

      Thanks for your input. I’ve heard of BuzzSumo, and it sounds like something that could help out my business.

      I’ll check it out and let you know what I think.

  2. Jackson Reply to Jackson
    June 2, 2015 at 1:33 am

    Hi Michael

    I think your guidelines work not just for twitter. Even for FB post or FB Ads. Even for PPC Ads would be suitable.

    Since twitter is limited in words. I think #Harshtags are crucial as well. My 2 cents~

    Cheers

    • Michael Karp Reply to Michael
      July 1, 2015 at 1:45 pm

      Totally agree Jackson. Thanks for the comment.

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