Whether you purchase a product or a service, you can find almost anything you need online.
The power of digital technologies is that you can order almost anything from anywhere.
In combination with the increase in remote working positions – especially since the coronavirus pandemic – the digital realm seems to make geographic locations appear blurry and irrelevant.
But it doesn’t mean that your location doesn’t matter.
On the contrary, now more than ever, the geographical limitations of the “real” world stand out against the digital world, which promotes borderless accessibility, freedom, making everywhere here and now.
Your customers still need to know where your business is and who it can serve. Your web presence has made the question of your location a priority.
Here is why your audience wants to know where your business is, even though they can access your website from anywhere in the world.
Your web presence should already provide the answer
We’ve been told to support the local economy. For your customers, the solution is simple: They need to buy locally.
Yet, buying from local shops requires digital shoppers to find relevant information. SEO optimization strategies, and specifically location-optimized content, should already provide a clear answer to their queries.
More and more businesses invest in the generation of content pieces and content pages that are specific to their area.
As such, indications of the location can feature in numerous digital spots:
- The domain name can include the location, such as TexasSkinCareCenters.com
- The business name can include the town or area,
- Service pages can be location-optimized and promote Texas Skin Care services in the Dallas, Austin, and Houston centers.
- Your contact details share the business address.
Additionally, businesses can also increase their local range with a Google My Business page, which pins your location on Google Maps. Google searches will automatically prioritize local users.
Keep multiple locations visibly clear
A business chain can have multiple locations to reach out to a broad audience group.
However, maintaining distinctive strategies for your locations can be a good idea.
Indeed, audience groups can have minor differences based on where they are.
For instance, The Texas Skin Care Center in Houston may have an older client base than in Dallas, making rejuvenating skin services more suitable for the location. The blog content can help emphasize the differences.
Additionally, physical details can also support the point. If the teams were to meet at a national trade event, it would be beneficial to highlight their different services. When all teams wear the same uniform at the event, you can introduce colorful badge reels per center.
The team in Houston could wear a green reel, while the Dallas team will have a blue one.
Understand why they ask
Last but not least, customers typically want to know if you can deliver to their homes.
Therefore, when they ask about your business location, the real question is whether they are in your delivery range.
Working with nationwide delivery services can tackle their doubts and fears. Rather than promoting where your warehouse is based, you should shout out about your delivery offers!
From understanding whether they support the local economy when they buy from you or whether your branch provides the services they need, your physical location is a decisive fact for customers.
In a digital world, people still rely on your geographic address to decide on a deal, so make sure to keep the info visible and clear!