Most business owners believe that having a business website is enough to generate business, but it’s not. Even just having a blog is not enough if the content isn’t up to scratch, especially as over half of all business blogs die off due to lack of traffic and readers. Business owners don’t want to put their time into a business blog because of the fact no one is reading it…but the less time that is put into the blog, the less chance readers will be clicking! It’s one of those cycles that needs addressing, as your blog cannot hope to be a successful one unless you put in the effort.
Having a blog doesn’t generate results: interacting with it does. This means sharing it on your business social media sites, using email lists to notify your followers of new posts and heading to check out this URL to fund the purchase of Facebook advertising to drive even more people to your blog. You can also use SEO, and if you’re going to choose any of the things in this list to bring people to your blog, SEO should win the top spot. We’ve got three ways that you can ensure that your blog is turned into an SEO machine below:
WordPress is one of the best blog platforms out there and when you install a free SEO solution like WordPress SEO, you can make it oh so easy on yourself. You can’t just install things and hope that it all falls into place, though, as you need to use it correctly for it to work for you. Choosing the right keywords is so important, so read this link to learn how to use it correctly.
You should never assume the keywords that will drive traffic to your blog. Use tools like this to understand the best words for traffic to your website. Localizing your keywords can mean that people find you easier and a lot faster. AdWords can offer you a free account where you can search for the keywords that could be used when looking for your business. Once you have your keyword list on point, you can do a lot better with your SEO.
Once you have established the keywords that you want, set it within your permalink, first sentence and title. This is a trifecta of SEO success and you should also try and include it in other areas of the post.
Your blog needs to be able to reach people in more ways than just one. Utilise social media, offer ways for people to subscribe to what you are writing and give more than just social media as an option for people. RSS and email are brilliant ways for people to be able to follow you, especially if you are targeting a certain group of people who may not be on social media. Your business blog success could transform your business, and you really cannot afford for SEO to not be a part of that!