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Is thers such a thing? Well yes and no…
I’ll be the first to admit there are days when stuff just isn’t flowing the way I want it to. I write something and set it aside and sometimes I never get back to it. Today is such a day for me.
On the other hand I NEVER sit and stare at an empty screen. Okay, almost never. So what do I do?
I write something. Anything. And I keep writing until I either have something of value or it’s time to quit. So what good does that do me?
First of all it keeps me from claiming I’ve got “writer’s block”. I’m writing even if it’s not worth the cyberpaper it’s written on. Plus…
I almost always get something out of my musings - even if it’s just a list of ideas. I often end up with something worth editing. So what can you do? Here’s some 4 ideas you can use if your stuck…
Make lists. List everything about your product you can think of. It doesn’t take any creativity to do it and you need to have a list.
Write a page from your swipe file. Or use my swipe file if you like. You’ll find it at the “Hot Sales Letters” link to your right.
Edit something. Check over your sales page for typos, awkward sentences and such. If you can’t find anything readi it out loud. You’ll be surprised how different you page sounds compared to how it reads.
Re-write something. Pick an element from your sales page and re-write it. Even if you don’t have it in you to re-write the whole thing, look for one or two words you can improve upon.
All this should get your juices flowing or at least stop the flood of excuses. The fact is “writer’s block” is a self-fueling, self-fulfilling (or unfulfilling) concept that just adds fuel to your procrastination fire. Don’t let it.
God bless,
Andy
2 comments ↓
Great tips… I always get stuck when my projects are too big… any ideas about how to make outlines for these big projects? I already have tons of things I want to write about, but I have trouble making them short and sweet and exciting. I just want to give so much info! XXOO Dr J
Hi Dr. J,
When it comes to organizing I’m awful. I put everything in a pile, “absorb it all”, and start scribbling.
As far as making your reports “short, sweet, and exciting” this is much easier…
Write it all. Write to your heart’s content and then edit like a fiend. Just because you write something, it doesn’t mean you have to publish it.
I once re-wrote a sales letter something like 23 times before I was satisfied. It was a direct mail piece that pulled 5% for a $1500 product. Not shabby for the first time out. What happend to the other 22 versions? They got a one-way trip to the round file.
Back to editing: it’s much better to have too much material than too little. One of the best ways to get subscribers is to offer something in exchange for an email address. Give them a short report, some exclusive recipes, the content doesn’t matter as long as it is valuable. Don’t give away junk.
I do have a project manager I can give you. I’ll post it for you.
God bless,
Andy
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