Why Convert Your Traffic? Silly Question?

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Maybe it IS a silly question and then again… maybe not. Of all the things we do to grow our businesses, it seems many otherwise savvy marketers stumble when it comes to converting visitors into sales. So what’s the big deal? Consider this:

Let’s say you’ve got a website where you sell a product. You make $10 on each sale. Whoop dee do. You make one sale for every 100 visitors (Since 1/100 = 1% your conversion rate (cr) is 1%) and your site gets 100 visitors every day. So this site pays you $10 X $30 or $300 a month. (If you still don’t care, sell the site to me please Let’s face $300 is $300 but what if you got to thinking… “Gee, how hard would it be to double my traffic”?

Doubling 100 visitors a day probably wouldn’t be all that hard. For tickles and grins, let’s say you do just that. Now this lousy $10 a day site is a $20 a day site that pays you $600. That is at least a car payment for many of us. But wait a minute… what if you tried to double the conversion rate instead? Well, let’s see…

Take that 100 visitors, $10 per sale but now you sell 2 visitors out of every 100 and your cr is now 2%. So now your lousy $10 a day site is a $20 a day site paying you… $600. So what? So what if you doubled your traffic NOW?

You would quadruple your income!

And that lousy $10 site now pays a good chunk of your mortgage – if not all of it. But that’s not the end of it.

Web Analytics expert Avinash Kaushik once stated the average US website converts between 1-2%. That is average. If you haven’t guessed by now, I won’t beat around the bush – most people ignore conversion. Those that don’t are seeing conversion rates of 5-10… even 30% and more!

Imagine 30 sales per 100 visitors. Now you’re talking $300 a day for that same, lousy $10 profit.

Now, coming back to earth, let’s be realistic… it’s not always going to happen like that. I’ve seen sites where it’s like pulling teeth just to get a few adsense nickels. The traffic was plentiful, just not cooperative. Microsoft offers a tool to analyze keywords according to commercial intention. Some say it’s useful. I’m not so sure BUT it’s not a bad idea to keep in mind the intent of those coming to your website. And that includes those who show up via the search engines.

In any case, no one, certainly not I, can make any promises. That said, marketers have been proving testing works for over 100 years now. Yes, some do fail, but never before in history have tools with this kind of power been available to anyone walking in off the street.

My new course Power Testing Profits shows you how to harness the power of split testing – with these new bone-crushing monster tools. But for 20 of my loyal readers, it gets even better…

Try My "Power Testing Profits" split testing course!

I’m giving away 20 slots in my Power Testing Profits course. You do NOT have to sign up for anything. You don’t even have to tell me who you are. Okay, there is just one catch – I do ask you to answer 5 simple questions first and tell me what you think of the course afterwards, but that’s it.

If you’d like to see if there’s a slot open for you at no charge, you can visit the special page I set up for you here.

You’ll get the complete course with all the bonus materials provided for my paid  students.  I’d love to hear how you’ve used it to boost your sales. Don’t wait. The free slots are limited.

God bless,

Andy

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