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	<title>Copy Tactics &#187; split testing</title>
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	<link>http://copytactics.com/blog</link>
	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Results are in&#8230; Kinda and a Personal Confession</title>
		<link>http://copytactics.com/blog/results-are-in-kinda-and-a-personal-confession/</link>
		<comments>http://copytactics.com/blog/results-are-in-kinda-and-a-personal-confession/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 10:49:22 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[Virtual Sales Agent]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/results-are-in-kinda-and-a-personal-confession/</guid>
		<description><![CDATA[Last I wrote, I was going to test the Virtual Sales Agent (VSA). I know it&#8217;s been a while, more on that in a moment&#8230;
What about the test? In the markets I tested them in (non-Internet Marketing) the VSA didn&#8217;t fare so well.  As a matter of fact I noticed no increase in optins or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Under a Rock? Plus Testing and Web Design&#8230;</title>
		<link>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</link>
		<comments>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:39:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</guid>
		<description><![CDATA[No, I haven&#8217;t been hiding under one but it&#8217;s been a busy time.
My wife and I have decided to sell our house so I&#8217;ve been working like a madman getting it ready. With that and trying to keep clients happy, I&#8217;ve barely been able to keep up.
More on selling our house in a future post [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Copywriting Testing Mistake Number One!</title>
		<link>http://copytactics.com/blog/copywriting-testing-mistake-number-one/</link>
		<comments>http://copytactics.com/blog/copywriting-testing-mistake-number-one/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:10:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-testing-mistake-number-one/</guid>
		<description><![CDATA[Yesterday someone mentioned to me he made some wholesale changes to his web site and he hasn&#8217;t seen a sale since! That happens. I told him to immediately put up his old page back.  If he hadn&#8217;t saved the old page he could have face disaster. Sure, he may be able to reconstruct it eventually [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/copywriting-testing-mistake-number-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magic of Conversion released</title>
		<link>http://copytactics.com/blog/magic-of-conversion-released/</link>
		<comments>http://copytactics.com/blog/magic-of-conversion-released/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 00:27:03 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[Here&#8217;s a video entitled &#8220;The Magic of Conversion&#8221; detailing the basics of sales page split testing and conversions. This is the &#8220;down and dirty&#8221; version. I expect to have somewhat more polished version shortly.
Well I can&#8217;t figure how to get the &#8220;pretty&#8221; player to work here either so here&#8217;s a link to it.
The Magic of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Validated!</title>
		<link>http://copytactics.com/blog/validated/</link>
		<comments>http://copytactics.com/blog/validated/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 11:32:19 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[sales page testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/validated/</guid>
		<description><![CDATA[Just opened Rich Schefren&#8217;s email. Below is a video of Mike Filsaime talking about his experience with Gary Halbert.
All I can say is I&#8217;m beginning to feel like I&#8217;ve actually learned something!
Check it out (You may have to go to the full post to get a clickable link)
http://www.strategicprofits.com/blog/mike-filsaime/
Conference Update: The #1 Thing To Test In [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/validated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Page Makeovers Coming Very Soon</title>
		<link>http://copytactics.com/blog/web-page-makeovers-coming-very-soon/</link>
		<comments>http://copytactics.com/blog/web-page-makeovers-coming-very-soon/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 22:32:10 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion increase]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[sales page makeover]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/?p=8</guid>
		<description><![CDATA[I&#8217;m just finishing up the information page for it now.  Sales Page Makeovers will offer testing services for selected clients.
Here&#8217;s the plan:
If you have a sales page, squeeze page or something else whre you want to boost conversions, we&#8217;ll set up the test and confirmation pages for you including 3 variations each on 5 [...]]]></description>
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		<slash:comments>0</slash:comments>
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