Hi,

I know I haven’t posted so much lately. I finally realized I was posting too often. From now on expect 1-2 posts per week. If this doesn’t set right with you, feel free to let me know.

Other changes on the horizon…

I’m dropping the idea of video critiques. The fact is I’m apparently just too brutal. It takes a thick skin to write copy and have it reviewed by someone. I know. I’ve been there. And while I do make every effort to be gentle, I refuse to ignore the concept of “best practices”. What is that?

It’s is what is generally known and proven to work. Does that mean I’ll “attack” anyone or any ideas deviating from “best practices”? Ablsolutely not!

I’ll be the first to suggest testing just about anything. I do draw the line at the “vulgar” and anything that rings of questionable ethics. Other than that, I am all for pushing the envelope. Now for the third and final change…

I’m raising prices substantially for “Sales Page Makeovers” . I just finished a quote for a complete re-write of a sales page. I quoted it both ways – as a straight copy job (something I rarely do these days) and as a makeover. I was stunned at what I’ve been giving away!

No more.

I’ll post more on this next time but the figures justify much higher prices for this service. If no one is willing to pay then I’ll just have to focus on maximizing conversions on my own products.

Until next time…

God bless,

Andy

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I’m just finishing up the information page for it now. Sales Page Makeovers will offer testing services for selected clients.

Here’s the plan:

If you have a sales page, squeeze page or something else whre you want to boost conversions, we’ll set up the test and confirmation pages for you including 3 variations each on 5 crucial areas – headline, p.s., offer, guarantee, and your lead paragraph.

We’ll test them until a clear winner appears and you realize an overal conversion increase.

If you’re interested in finding out more, please send your name and email address. Don’t forget to confirm it or I won’t be able to contact you.

Since this is a service it needs tailoring to your needs. We’ll need to evaluate any page to ensure it’s a good candidate for testing.
Before we agree to test any page, both parties  need to understand what can be expected. If you’re already getting a 5% conversion, we may not be able to promise a massive increase.

Our aim is to provide a service that not only pays but provides a significant return on investment in minimum time.

Again, if this is something you’d like to explore further, fill out the form above and we’ll get the ball rolling.

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