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	<title>Copy Tactics &#187; sales page building</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Grab Customers&#8217; Attention &#8211; Tell Your Story&#8230; Building a sales page Part 5</title>
		<link>http://copytactics.com/blog/grab-customers-attention-tell-your-story-building-a-sales-page-part-5/</link>
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		<pubDate>Sat, 15 Mar 2008 11:41:42 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[better sales copy]]></category>
		<category><![CDATA[copywriting story]]></category>
		<category><![CDATA[learn copywriting]]></category>
		<category><![CDATA[sales page building]]></category>

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		<description><![CDATA[Everybody has  a story to tell. A well-told story is the essence of getting your message across. People love stories and they will read yours if it&#8217;s the least bit interesting. Surprisingly, it doesn&#8217;t take much. You&#8217;ve heard of the &#8220;elevator speech&#8221; where you get to the heart of what you are and do in [...]]]></description>
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