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	<title>Copy Tactics &#187; sales letter</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Why Does Your Sales Letter Stink?</title>
		<link>http://copytactics.com/blog/why-does-your-sales-letter-stink/</link>
		<comments>http://copytactics.com/blog/why-does-your-sales-letter-stink/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 16:13:52 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[no sales]]></category>
		<category><![CDATA[poor conversions]]></category>
		<category><![CDATA[sales letter]]></category>

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		<description><![CDATA[All right maybe your sales letter converts at a whopping 10%. It still stinks. Why?
Because even a mouth-watering 10% conversion means 9 out of 10 people are walking away from your site.  Based on that I think it&#8217;s safe to say nearly all sales letters stink &#8211; even the ones I write. (Ouch!) Why [...]]]></description>
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		<title>Gutsy Guarantees</title>
		<link>http://copytactics.com/blog/gutsy-guarantees/</link>
		<comments>http://copytactics.com/blog/gutsy-guarantees/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:02:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting. copy tactics]]></category>
		<category><![CDATA[Gutsy guarantee]]></category>
		<category><![CDATA[sales letter]]></category>

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		<description><![CDATA[Few things strike more fear into a marketer&#8217;s heart than an &#8220;over the top&#8221; guarantee. I mean Gutsy with a capital &#8220;G&#8221;. And yet few elements of a sales page exude more power. Why?
Because your reader doesn&#8217;t trust you. Not at all. Few marketers have earned enough trust to risk even a few dollars for [...]]]></description>
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		<title>Headline Magic&#8230; Now You&#8217;re Ready!</title>
		<link>http://copytactics.com/blog/headline-magic-now-youre-ready/</link>
		<comments>http://copytactics.com/blog/headline-magic-now-youre-ready/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 12:05:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales letter]]></category>

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		<description><![CDATA[Headlines are critical to any sales letter. Most copywriters and testers agree 80% of readers will take a look at your headline and then decide whether to read any more. I expect more marketers experience faster, more dramatic results from headline changes than any other element. All great information but what do you DO with [...]]]></description>
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		<title>Building a Sales Page &#8211; Step 3</title>
		<link>http://copytactics.com/blog/building-a-sales-page-step-3/</link>
		<comments>http://copytactics.com/blog/building-a-sales-page-step-3/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 14:49:52 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion techniques]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[guarantee]]></category>
		<category><![CDATA[sales letter]]></category>

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		<description><![CDATA[First you researched your product, gathering all the intelligence you could about the product, the market and the competition.
Second, you worked up your offer to make it as enticing as you possibly could. There&#8217;s no reason you can continue to improve upon it but at least you&#8217;ve laid the groundwork. The next step may be [...]]]></description>
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		<title>Building a Sales Page Step 2: Make Me an Offer&#8230;</title>
		<link>http://copytactics.com/blog/make-me-an-offer/</link>
		<comments>http://copytactics.com/blog/make-me-an-offer/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 20:38:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[bonuses]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[value]]></category>

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		<description><![CDATA[Your first step was gathering the research about your product. You listed all the features of your product and at least one benefit for each feature. You checked out your competiton and took some notes about them. Then you became your customer and found out what you wanted from your product. Now you&#8217;re ready to&#8230; [...]]]></description>
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