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	<title>Copy Tactics &#187; sales copy</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Maybe it&#8217;s NOT the Sales Copy!</title>
		<link>http://copytactics.com/blog/maybe-its-not-the-sales-copy/</link>
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		<pubDate>Thu, 27 Aug 2009 13:15:21 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Paul Myers]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[sales process]]></category>

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		<description><![CDATA[In a perfect world &#8211; one could look at a sales page &#8211; find the glaring error &#8211; fix it and wallah! Done. In the world we all live in it&#8217;s not that easy.
Some mistakes are hard to find. Worse what works in one market may not work in yours. People change. Circumstances change. The [...]]]></description>
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		<title>Under a Rock? Plus Testing and Web Design&#8230;</title>
		<link>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</link>
		<comments>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:39:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[No, I haven&#8217;t been hiding under one but it&#8217;s been a busy time.
My wife and I have decided to sell our house so I&#8217;ve been working like a madman getting it ready. With that and trying to keep clients happy, I&#8217;ve barely been able to keep up.
More on selling our house in a future post [...]]]></description>
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