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	<title>Copy Tactics &#187; sales copy bullets</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Bullets Add Muscle to Your Copy &#8211; Building a Sales Page Step 4</title>
		<link>http://copytactics.com/blog/building-a-sales-page-step-4-bullets/</link>
		<comments>http://copytactics.com/blog/building-a-sales-page-step-4-bullets/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:04:28 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[sales copy bullets]]></category>

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		<description><![CDATA[Now you&#8217;ve done your research, constructed your offer and guaranteed your product &#8211; it&#8217;s time to work on the heart of your letter&#8230; bullets.
What are bullets? They are simply tidbits of information about your product.
Bullets add muscle to your sales copy.
They are usually only a sentence or two so they are easy to scan. Bullets [...]]]></description>
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