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	<title>Copy Tactics &#187; multivariate testing</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Under a Rock? Plus Testing and Web Design&#8230;</title>
		<link>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</link>
		<comments>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:39:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[No, I haven&#8217;t been hiding under one but it&#8217;s been a busy time.
My wife and I have decided to sell our house so I&#8217;ve been working like a madman getting it ready. With that and trying to keep clients happy, I&#8217;ve barely been able to keep up.
More on selling our house in a future post [...]]]></description>
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		<title>P.S. Read Me Second&#8230;</title>
		<link>http://copytactics.com/blog/ps-read-me-second/</link>
		<comments>http://copytactics.com/blog/ps-read-me-second/#comments</comments>
		<pubDate>Thu, 08 May 2008 14:41:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[P.S.]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[Your P.S. is an integral part of your sales message.  Many marketers contend a large majority of readers fly from headline to P.S. making it the second most read part of your sales letter. I noticed I do this but I may be conditioned by my copywriting and testing studies so I cannot consider my [...]]]></description>
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		<title>Copywriting Testing Mistake Number One!</title>
		<link>http://copytactics.com/blog/copywriting-testing-mistake-number-one/</link>
		<comments>http://copytactics.com/blog/copywriting-testing-mistake-number-one/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:10:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-testing-mistake-number-one/</guid>
		<description><![CDATA[Yesterday someone mentioned to me he made some wholesale changes to his web site and he hasn&#8217;t seen a sale since! That happens. I told him to immediately put up his old page back.  If he hadn&#8217;t saved the old page he could have face disaster. Sure, he may be able to reconstruct it eventually [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web Page Makeovers Coming Very Soon</title>
		<link>http://copytactics.com/blog/web-page-makeovers-coming-very-soon/</link>
		<comments>http://copytactics.com/blog/web-page-makeovers-coming-very-soon/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 22:32:10 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion increase]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[sales page makeover]]></category>
		<category><![CDATA[split testing]]></category>

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		<description><![CDATA[I&#8217;m just finishing up the information page for it now.  Sales Page Makeovers will offer testing services for selected clients.
Here&#8217;s the plan:
If you have a sales page, squeeze page or something else whre you want to boost conversions, we&#8217;ll set up the test and confirmation pages for you including 3 variations each on 5 [...]]]></description>
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