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	<title>Copy Tactics &#187; marketing</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Are You Making This Too Hard?</title>
		<link>http://copytactics.com/blog/are-you-making-this-too-hard/</link>
		<comments>http://copytactics.com/blog/are-you-making-this-too-hard/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:02:22 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[I&#8217;m reading a book that has nothing to do with marketing or sales. (GASP!) Even though this book is not even remotely connected to business, the authors managed to force me to stop everything and just ponder for a while. What did they say that was so profound?
Just this: &#8220;When we were young and first [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should You Be Selling Backwards?</title>
		<link>http://copytactics.com/blog/should-you-be-selling-backwards/</link>
		<comments>http://copytactics.com/blog/should-you-be-selling-backwards/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:10:38 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales lead]]></category>

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		<description><![CDATA[Hi,
Just finished answering a question about lead generation. My answer got me to thinkin&#8217; &#8211; I know dangerous &#8211; always dangerous.
The question was how to develop sales leads. Innocent enough. As usual, I came up with a unique perspective -
start at the point of sale and work backwards! 
Why do it this way? Well lets [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Has This Common Business Trap Caught You?</title>
		<link>http://copytactics.com/blog/has-this-common-business-trap-caught-you/</link>
		<comments>http://copytactics.com/blog/has-this-common-business-trap-caught-you/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:33:23 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

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		<description><![CDATA[As I&#8217;m venturing into Social Networking more, I asked a question on one of the major ones and got a surprising response. The question?
&#8220;What part of marketing do you hate the most and how do you deal with it?&#8221;
Most of the answers defended the &#8220;DYI&#8221; (Do It Yourself) attitude. This can be a massive trap [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>This Report Challenges Everything You Know About Selling</title>
		<link>http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/</link>
		<comments>http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:15:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Myers]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Hi,
For those of you who saw the video embedded in my last post &#8211; maybe you caught this. Maybe not.
One of Google&#8217;s top analytics experts states the average conversion rate for US web pages is 1-2%. Yeah. So what? Big deal. Well, actually it IS a big deal.
One of the questions I see most often [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Triggering Sales With Consumer Habits</title>
		<link>http://copytactics.com/blog/triggering-sales-with-consumer-habits/</link>
		<comments>http://copytactics.com/blog/triggering-sales-with-consumer-habits/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 00:54:03 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling techniques]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/triggering-sales-with-consumer-habits/</guid>
		<description><![CDATA[ Money magazine&#8217; Dan Ariely just published an article on &#8220;tricks&#8221; maketers use to get folks to buy.
Here&#8217;s a link to the article: Consumer Habits 
Is this ethical? Some might say if you have to ask if something is ethical, than it&#8217;s not. But I don&#8217;t think this is true  and I consider myself a very ethical [...]]]></description>
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