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	<title>Copy Tactics &#187; headlines</title>
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		<title>Headline Magic&#8230; Now You&#8217;re Ready!</title>
		<link>http://copytactics.com/blog/headline-magic-now-youre-ready/</link>
		<comments>http://copytactics.com/blog/headline-magic-now-youre-ready/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 12:05:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales letter]]></category>

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		<description><![CDATA[Headlines are critical to any sales letter. Most copywriters and testers agree 80% of readers will take a look at your headline and then decide whether to read any more. I expect more marketers experience faster, more dramatic results from headline changes than any other element. All great information but what do you DO with [...]]]></description>
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		<title>Hook that Customer &#8211; with a Great Headline</title>
		<link>http://copytactics.com/blog/hook-that-customer-with-a-great-headline/</link>
		<comments>http://copytactics.com/blog/hook-that-customer-with-a-great-headline/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 14:55:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[build sales letter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[learn sales copy]]></category>

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		<description><![CDATA[One kind of headline is the &#8220;hook&#8221;. John Carlton is legendary for this style of headline.  What makes a good hook?
Basically a good hook is born from good research. Look for the unuaual twist that makes your subject stand out.
&#8220;Amazing Secret Discovered by a One-Legged Golfer Adds 50 Yards to Your Drives, Eliminates Hooks and [...]]]></description>
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		<title>Improve Sales Copywriting with Advanced Tactics</title>
		<link>http://copytactics.com/blog/improve-sales-copywriting-with-advanced-tactics/</link>
		<comments>http://copytactics.com/blog/improve-sales-copywriting-with-advanced-tactics/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 12:01:23 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[copywriting tactics]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales page ideas]]></category>

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		<description><![CDATA[Who doesn&#8217;t want to sell more? Selling more is what this blog is about.
While I assume most people coming here already have a sales page, you&#8217;ll also find resources to build one from scratch.
Short and sweet here&#8217;s what makes a winning sales page:
an irresistable offer &#8211; meaning an excellent product at a great value
a solid [...]]]></description>
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