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	<title>Copy Tactics &#187; guarantee</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Building a Sales Page &#8211; Step 3</title>
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		<pubDate>Thu, 28 Feb 2008 14:49:52 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion techniques]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[guarantee]]></category>
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		<description><![CDATA[First you researched your product, gathering all the intelligence you could about the product, the market and the competition.
Second, you worked up your offer to make it as enticing as you possibly could. There&#8217;s no reason you can continue to improve upon it but at least you&#8217;ve laid the groundwork. The next step may be [...]]]></description>
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