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	<title>Copy Tactics &#187; copywriting</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Has This Common Business Trap Caught You?</title>
		<link>http://copytactics.com/blog/has-this-common-business-trap-caught-you/</link>
		<comments>http://copytactics.com/blog/has-this-common-business-trap-caught-you/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:33:23 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/has-this-common-business-trap-caught-you/</guid>
		<description><![CDATA[As I&#8217;m venturing into Social Networking more, I asked a question on one of the major ones and got a surprising response. The question?
&#8220;What part of marketing do you hate the most and how do you deal with it?&#8221;
Most of the answers defended the &#8220;DYI&#8221; (Do It Yourself) attitude. This can be a massive trap [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Auto Mechanics Taught Me About Copywriting&#8230;</title>
		<link>http://copytactics.com/blog/what-auto-mechanics-taught-me-about-copywriting/</link>
		<comments>http://copytactics.com/blog/what-auto-mechanics-taught-me-about-copywriting/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:46:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/what-auto-mechanics-taught-me-about-copywriting/</guid>
		<description><![CDATA[Over the years I&#8217;ve known quite a few auto mechanics. A few I&#8217;ve considered good friends.  Through the years I worked on a good number of my own cars &#8211; enough to know I hate it. And that is the first thing auto mechanics taught me about copywriting. Auto Mechanics? Copywriting?
Well, yes. You could even [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/what-auto-mechanics-taught-me-about-copywriting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Report Challenges Everything You Know About Selling</title>
		<link>http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/</link>
		<comments>http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:15:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Myers]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/</guid>
		<description><![CDATA[Hi,
For those of you who saw the video embedded in my last post &#8211; maybe you caught this. Maybe not.
One of Google&#8217;s top analytics experts states the average conversion rate for US web pages is 1-2%. Yeah. So what? Big deal. Well, actually it IS a big deal.
One of the questions I see most often [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/this-report-challenges-everything-you-know-about-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P.S. Read Me Second&#8230;</title>
		<link>http://copytactics.com/blog/ps-read-me-second/</link>
		<comments>http://copytactics.com/blog/ps-read-me-second/#comments</comments>
		<pubDate>Thu, 08 May 2008 14:41:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[P.S.]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/ps-read-me-second/</guid>
		<description><![CDATA[Your P.S. is an integral part of your sales message.  Many marketers contend a large majority of readers fly from headline to P.S. making it the second most read part of your sales letter. I noticed I do this but I may be conditioned by my copywriting and testing studies so I cannot consider my [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/ps-read-me-second/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriting Testing Mistake Number One!</title>
		<link>http://copytactics.com/blog/copywriting-testing-mistake-number-one/</link>
		<comments>http://copytactics.com/blog/copywriting-testing-mistake-number-one/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:10:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-testing-mistake-number-one/</guid>
		<description><![CDATA[Yesterday someone mentioned to me he made some wholesale changes to his web site and he hasn&#8217;t seen a sale since! That happens. I told him to immediately put up his old page back.  If he hadn&#8217;t saved the old page he could have face disaster. Sure, he may be able to reconstruct it eventually [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Make These 5 Web Page Mistakes?</title>
		<link>http://copytactics.com/blog/do-you-make-these-5-web-page-mistakes/</link>
		<comments>http://copytactics.com/blog/do-you-make-these-5-web-page-mistakes/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:53:53 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[converting sales]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[web copy conversions]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/do-you-make-these-5-web-page-mistakes/</guid>
		<description><![CDATA[Just finished a report on the 5 reasons people run from your website screaming in terror. Okay so maybe that&#8217; s a little overboard. However if you look at your stats, you may find a large number leaving before the first 30 seconds.
If you want them to stay longer and maybe buy something then this [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/do-you-make-these-5-web-page-mistakes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Triggering Sales With Consumer Habits</title>
		<link>http://copytactics.com/blog/triggering-sales-with-consumer-habits/</link>
		<comments>http://copytactics.com/blog/triggering-sales-with-consumer-habits/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 00:54:03 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling techniques]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/triggering-sales-with-consumer-habits/</guid>
		<description><![CDATA[ Money magazine&#8217; Dan Ariely just published an article on &#8220;tricks&#8221; maketers use to get folks to buy.
Here&#8217;s a link to the article: Consumer Habits 
Is this ethical? Some might say if you have to ask if something is ethical, than it&#8217;s not. But I don&#8217;t think this is true  and I consider myself a very ethical [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/triggering-sales-with-consumer-habits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protected: Crank Up Your Credibility with Testimonials&#8230;</title>
		<link>http://copytactics.com/blog/crank-up-your-credibility-with-testimonials/</link>
		<comments>http://copytactics.com/blog/crank-up-your-credibility-with-testimonials/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 20:43:14 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[copy tactics]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[social proof]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/crank-up-your-credibility-with-testimonials/</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
		<wfw:commentRss>http://copytactics.com/blog/crank-up-your-credibility-with-testimonials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Headline Magic&#8230; Now You&#8217;re Ready!</title>
		<link>http://copytactics.com/blog/headline-magic-now-youre-ready/</link>
		<comments>http://copytactics.com/blog/headline-magic-now-youre-ready/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 12:05:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales letter]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/headline-magic-now-youre-ready/</guid>
		<description><![CDATA[Headlines are critical to any sales letter. Most copywriters and testers agree 80% of readers will take a look at your headline and then decide whether to read any more. I expect more marketers experience faster, more dramatic results from headline changes than any other element. All great information but what do you DO with [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/headline-magic-now-youre-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hook that Customer &#8211; with a Great Headline</title>
		<link>http://copytactics.com/blog/hook-that-customer-with-a-great-headline/</link>
		<comments>http://copytactics.com/blog/hook-that-customer-with-a-great-headline/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 14:55:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[build sales letter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[learn sales copy]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/hook-that-customer-with-a-great-headline/</guid>
		<description><![CDATA[One kind of headline is the &#8220;hook&#8221;. John Carlton is legendary for this style of headline.  What makes a good hook?
Basically a good hook is born from good research. Look for the unuaual twist that makes your subject stand out.
&#8220;Amazing Secret Discovered by a One-Legged Golfer Adds 50 Yards to Your Drives, Eliminates Hooks and [...]]]></description>
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		<slash:comments>0</slash:comments>
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