Do vicious tactics work? You tell me. Are you still reading?
“Go For the Throat Sales Tactics” emits a more vivid scene than “effective copy techniques” don’t you think? And that’s what it’s all about.
I’ve been browsing Jakob Nielsen’s Alertbox - it’s hands down the best stuff out there on how to get and keep your reader’s attention. Jakob is a researcher not a copywriter, not another internet marketer, not a sales guy at all. He focuses on observing how people act and modifying web pages to accommodate.
So what can you learn from him?
People only read 18% of what you write on average.
Text ads far outsell banner ads - they actively seek out text ads
Active text blows away passive text
And so much more. He’s been doing this for over 10 years and I have yet to get a “sales email” from him. Does he ever sell stuff? Oh yeah. Jakob has some books you can buy and he also holds conferences all over the world. I haven’t checked but I bet attending one would set you back a bundle.
The bottom line you should pay attention to guys like him. He’ll put more money in your pocket than a circus full of “gurus”.
By the way - most everything Nielsen reveals applies to copywriting as well as it does to content marketing as it does to web design.
You can find a list of his articles here. Sign up for his newsletter too. Just like my blog alerts - you won’t get a bunch of hyped up ads from him. Actually, your more likely to get a “salesy email” from me than from Nielsen - and I don’t do that very often at all… as most of you know.
God bless,
Andy
P.S. Notice how his site isn’t what you might call “pretty”?
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