Do vicious tactics work? You tell me. Are you still reading?

“Go For the Throat Sales Tactics”  emits a more vivid scene than “effective copy techniques” don’t you think?  And that’s what it’s all about.

I’ve been browsing Jakob Nielsen’s  Alertbox - it’s hands down the best stuff out there on how to get and keep your reader’s attention. Jakob is a researcher not a copywriter, not another internet marketer, not a sales guy at all. He focuses on observing how people act and modifying web pages to accommodate.

So what can you learn from him?

People only read 18% of what you write on average.

Text ads far outsell banner ads - they actively seek out text ads

Active text blows away passive text

And so much more. He’s been doing this for over 10 years and  I have yet to get a “sales email” from him. Does he ever sell stuff? Oh yeah. Jakob has some books you can buy and he also holds conferences all over the world. I haven’t checked but I bet attending one would set you back  a bundle.

The bottom line you should pay attention to guys like him. He’ll put more money in your pocket than a circus full of “gurus”.

By the way - most everything Nielsen reveals applies to copywriting as well as it does to content marketing as it does to web design.

You can find a list of his articles here.  Sign up for his newsletter too. Just like my blog  alerts - you won’t get a bunch of hyped up ads from him. Actually, your more likely to get a “salesy email” from me than from Nielsen - and I don’t do that very often at all… as most of  you know.

God bless,

Andy

P.S. Notice how his site isn’t what you might call “pretty”?

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Who doesn’t want to sell more? Selling more is what this blog is about.

While I assume most people coming here already have a sales page, you’ll also find resources to build one from scratch.

Short and sweet here’s what makes a winning sales page:

an irresistable offer - meaning an excellent product at a great value

a solid guarantee - the longer and more iron-clad the better. A note here… at least one marketer (Matt Furey) does exactly the opposite with this concept and bluntly states he offers NO guarantee for his products. Matt gets away with it. It’s possible you could too but for most of us most of the time it’s better to offer a good guarantee.

an attention catching headline

features and benefits - I’m going against what many will say because I’m convinced sales letters need both features and benefits.

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