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	<title>Copy Tactics &#187; conversion</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Magic of Conversion released</title>
		<link>http://copytactics.com/blog/magic-of-conversion-released/</link>
		<comments>http://copytactics.com/blog/magic-of-conversion-released/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 00:27:03 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[Here&#8217;s a video entitled &#8220;The Magic of Conversion&#8221; detailing the basics of sales page split testing and conversions. This is the &#8220;down and dirty&#8221; version. I expect to have somewhat more polished version shortly.
Well I can&#8217;t figure how to get the &#8220;pretty&#8221; player to work here either so here&#8217;s a link to it.
The Magic of [...]]]></description>
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		<title>Anatomy of a Sales letter &#8211; &#8220;The Mouse Terminator&#8221;</title>
		<link>http://copytactics.com/blog/anatomy-of-a-sales-letter-the-mouse-terminator/</link>
		<comments>http://copytactics.com/blog/anatomy-of-a-sales-letter-the-mouse-terminator/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 18:44:09 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[elements]]></category>
		<category><![CDATA[Sales letter anatomy]]></category>
		<category><![CDATA[sales letter parts]]></category>
		<category><![CDATA[variables]]></category>

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		<description><![CDATA[Just in case you&#8217;re curious &#8220;The Mouse Terminator&#8221; doesn&#8217;t exist.  I chose this &#8220;product&#8221; for several reasons. One I think we had a mouse problem at the time  .
Many of you may have heard the saying &#8220;Build a better mousetrap and the world will beat a path to your door.&#8221;
Nice saying. I disagree. If [...]]]></description>
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