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	<title>Copy Tactics &#187; bonuses</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Building a Sales Page Step 2: Make Me an Offer&#8230;</title>
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		<pubDate>Mon, 25 Feb 2008 20:38:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[bonuses]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[value]]></category>

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		<description><![CDATA[Your first step was gathering the research about your product. You listed all the features of your product and at least one benefit for each feature. You checked out your competiton and took some notes about them. Then you became your customer and found out what you wanted from your product. Now you&#8217;re ready to&#8230; [...]]]></description>
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