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	<title>Copy Tactics &#187; benefits</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>The So What? Test&#8230;</title>
		<link>http://copytactics.com/blog/the-so-what-test/</link>
		<comments>http://copytactics.com/blog/the-so-what-test/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 12:26:18 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[copywriting technique]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[michel fortin]]></category>
		<category><![CDATA[so what]]></category>

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		<description><![CDATA[Here&#8217;s a simple but deadly effective method to write hard-hitting copy chock full of benefits your readers will eat up like a chocoholic at a candy factory&#8230;
It&#8217;s called the &#8220;so what&#8221; test. Michel Fortin teaches it, but I learned it long ago in one of the many sales training courses I&#8217;ve taken. However I must [...]]]></description>
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		<title>Bullets Add Muscle to Your Copy &#8211; Building a Sales Page Step 4</title>
		<link>http://copytactics.com/blog/building-a-sales-page-step-4-bullets/</link>
		<comments>http://copytactics.com/blog/building-a-sales-page-step-4-bullets/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:04:28 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[sales copy bullets]]></category>

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		<description><![CDATA[Now you&#8217;ve done your research, constructed your offer and guaranteed your product &#8211; it&#8217;s time to work on the heart of your letter&#8230; bullets.
What are bullets? They are simply tidbits of information about your product.
Bullets add muscle to your sales copy.
They are usually only a sentence or two so they are easy to scan. Bullets [...]]]></description>
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		<title>Need a New Sales Page? Do This First&#8230;</title>
		<link>http://copytactics.com/blog/need-a-new-sales-page-do-this-first/</link>
		<comments>http://copytactics.com/blog/need-a-new-sales-page-do-this-first/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 21:31:48 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[Create new sales page]]></category>
		<category><![CDATA[features]]></category>

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		<description><![CDATA[By a new sales page I mean for a new product or service but you could do this for an existing product too.
From here on out I&#8217;ll use the word &#8220;product&#8221; but the techniques are the same if you sell a service. I&#8217;m assuming you&#8217;ve used the product and you know it inside out.
Get some [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Improve Sales Copywriting with Advanced Tactics</title>
		<link>http://copytactics.com/blog/improve-sales-copywriting-with-advanced-tactics/</link>
		<comments>http://copytactics.com/blog/improve-sales-copywriting-with-advanced-tactics/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 12:01:23 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[copywriting tactics]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales page ideas]]></category>

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		<description><![CDATA[Who doesn&#8217;t want to sell more? Selling more is what this blog is about.
While I assume most people coming here already have a sales page, you&#8217;ll also find resources to build one from scratch.
Short and sweet here&#8217;s what makes a winning sales page:
an irresistable offer &#8211; meaning an excellent product at a great value
a solid [...]]]></description>
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