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	<title>Copy Tactics &#187; Advertising and Marketing</title>
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	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Should You Be Selling Backwards?</title>
		<link>http://copytactics.com/blog/should-you-be-selling-backwards/</link>
		<comments>http://copytactics.com/blog/should-you-be-selling-backwards/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:10:38 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales lead]]></category>

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		<description><![CDATA[Hi,
Just finished answering a question about lead generation. My answer got me to thinkin&#8217; &#8211; I know dangerous &#8211; always dangerous.
The question was how to develop sales leads. Innocent enough. As usual, I came up with a unique perspective -
start at the point of sale and work backwards! 
Why do it this way? Well lets [...]]]></description>
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		<title>Has This Common Business Trap Caught You?</title>
		<link>http://copytactics.com/blog/has-this-common-business-trap-caught-you/</link>
		<comments>http://copytactics.com/blog/has-this-common-business-trap-caught-you/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:33:23 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[As I&#8217;m venturing into Social Networking more, I asked a question on one of the major ones and got a surprising response. The question?
&#8220;What part of marketing do you hate the most and how do you deal with it?&#8221;
Most of the answers defended the &#8220;DYI&#8221; (Do It Yourself) attitude. This can be a massive trap [...]]]></description>
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