P.S. Read Me Second…

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Your P.S. is an integral part of your sales message.  Many marketers contend a large majority of readers fly from headline to P.S. making it the second most read part of your sales letter. I noticed I do this but I may be conditioned by my copywriting and testing studies so I cannot consider my own habits valid. Besides I always stop by the price myself on the way to the P.S.

If you’re stuck for a P.S. here’s one thing not to do and a couple of things TO do…

First what NOT to do: Don’t summarize your offer. If you put you’re whole offer in a nutshell and tack it on to the end of your sales page - you are essentially counting on one or two paragraphs as your entire sales page. Why?

Because the “summary offer” generally answers the questions most people have - what is it and what does it cost? So what can you do?

One method is to simply put a couple of testimonials in your P.S. this can work very well especially if the testimonials offer up some good benefits.

Another thing you can to is try to invoke curiosity by stating a benefit from your body copy or bullets.  This can be tricky but it can work well too.

Finally you can add another bonus to your product - one that changes every now and then. You can tell the reader this bonus is “for a limited time”. The magazine “Fly Fisherman” did this well by offering creels. They said they only had so many and when they were gone…

If you sell a physical product this can be a very effective method - especially if your product is a high ticket item with a good profit  margin because you can afford to offer high value bonuses.

This last method is one of the easiest and most effective ways to add a P.S. but you really should change your bonus from time to time so your readers know you mean business. And you might be surprised at how many stop again to see if you’re “limited time offer” was for real or just another gimmick.

God bless,

Andy

P.S. Do you have a favorite technique? One other one is to add some tidbit not found in the body copy.  My own favorite is number two above.

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