Building a Sales Page Step 2: Make Me an Offer…

Your first step was gathering the research about your product. You listed all the features of your product and at least one benefit for each feature. You checked out your competiton and took some notes about them. Then you became your customer and found out what you wanted from your product. Now you’re ready to… Put your offer together. Don’t just take my word for it. Famed copywriter Ted Nicholas recommends this too. Your offer should be so packed with real value anyone who is a bona-fide prospect for your product would be insane not to snap it up. Do this and the rest of your copy should be easy. Well, okay, easier. What is value? Value is the biggest possible bang for your prospects buck. Suppose you were in the market for a car. You like Fords and there are two Ford dealerships near you. Both have the exact same car you want. Both are the same price. Which one do you buy? What if one offers a full tank of gas for a month? If all else is equal he just got the sale. Value. And that’s one reason you check out the competition. Even better if you can include something of real value the others can’t. Be that a free report authored by you, a personal consultation after the sale, or membership in your exclusive “buyer’s club”. Whatever you do don’t pile on “thousands of dollars” worth of bonuses. After the first thousand or two, folks begin to wonder if the bonuses are really all that valuable. And if so they wonder why your $10 product needs all those bonuses anyway if it’s as good as you say it is. If you have one bonus that is perceived to be almost as valuable (possibly a little more) as your product you aren’t likely to raise any red flags. But no matter what, you should be able to justify the price of your product on the merits of the product itself. If you can’t you should be asking yourself why you are selling it. You can always test bonus packages later on to see what works for your market.

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