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	<title>Copy Tactics</title>
	<link>http://copytactics.com/blog</link>
	<description>Increasing Sales With Advanced Copywriting Tactics</description>
	<pubDate>Mon, 14 Jul 2008 12:06:52 +0000</pubDate>
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		<title>Note to Copy Tactics Readers&#8230;</title>
		<link>http://copytactics.com/blog/note-to-copy-tactics-readers/</link>
		<comments>http://copytactics.com/blog/note-to-copy-tactics-readers/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 11:20:16 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/note-to-copy-tactics-readers/</guid>
		<description><![CDATA[window.document.getElementById('post-19').parentNode.className += ' adhesive_post';Thank you for stopping by Copy Tactics! My goal is to make this your number 1 stop for information on getting the most from your sales copy but I need your help&#8230;
Please rate the posts you find useful so I can keep writing useful stuff - any comments or questions are welcome [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/note-to-copy-tactics-readers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>40% Increase in Online Sales?</title>
		<link>http://copytactics.com/blog/40-increase-in-online-sales/</link>
		<comments>http://copytactics.com/blog/40-increase-in-online-sales/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 12:03:57 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Testing]]></category>

		<category><![CDATA[Dave Guindon]]></category>

		<category><![CDATA[Sales Bot Generator]]></category>

		<category><![CDATA[Virtual Sales Agent]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/40-increase-in-online-sales/</guid>
		<description><![CDATA[Maybe you&#8217;ve seen this claim. Maybe not. At first glance the statment is impressive but there is also room for a great deal of skepticism. And there should be. Before I delve into this particular claim, how about we lay some groundwork for such claims in general?
One of the first questions I always ask is [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/40-increase-in-online-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Under a Rock? Plus Testing and Web Design&#8230;</title>
		<link>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</link>
		<comments>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 16:39:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[multivariate testing]]></category>

		<category><![CDATA[sales copy]]></category>

		<category><![CDATA[split testing]]></category>

		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/</guid>
		<description><![CDATA[No, I haven&#8217;t been hiding under one but it&#8217;s been a busy time.
My wife and I have decided to sell our house so I&#8217;ve been working like a madman getting it ready. With that and trying to keep clients happy, I&#8217;ve barely been able to keep up.
More on selling our house in a future post [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/under-a-rock-plus-testing-and-web-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The So What? Test&#8230;</title>
		<link>http://copytactics.com/blog/the-so-what-test/</link>
		<comments>http://copytactics.com/blog/the-so-what-test/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 12:26:18 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[benefits]]></category>

		<category><![CDATA[copywriting technique]]></category>

		<category><![CDATA[features]]></category>

		<category><![CDATA[michel fortin]]></category>

		<category><![CDATA[so what]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/the-so-what-test/</guid>
		<description><![CDATA[Here&#8217;s a simple but deadly effective method to write hard-hitting copy chock full of benefits your readers will eat up like a chocoholic at a candy factory&#8230;
It&#8217;s called the &#8220;so what&#8221; test. Michel Fortin teaches it, but I learned it long ago in one of the many sales training courses I&#8217;ve taken. However I must [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/the-so-what-test/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copywriting Standards?</title>
		<link>http://copytactics.com/blog/copywriting-standards/</link>
		<comments>http://copytactics.com/blog/copywriting-standards/#comments</comments>
		<pubDate>Fri, 30 May 2008 15:14:55 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[copywriting standards]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-standards/</guid>
		<description><![CDATA[The following is a response to a blog entry to Ray Edwards (the Florida Ray).
I&#8217;ve known Ray for a few years now and I count him as a friend. But we differ a bit on this issue.
You can find Ray&#8217;s post here:
http://www.webcopy-writing.com/blog/2008/05/27/how-to-you-measure-your-copywriting-skills/
Basically Ray says the copywriting industry per se needs some sort of &#8217;standard&#8217;. I [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/copywriting-standards/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Protected: A Gift for Subscribers</title>
		<link>http://copytactics.com/blog/a-gift-for-subscribers/</link>
		<comments>http://copytactics.com/blog/a-gift-for-subscribers/#comments</comments>
		<pubDate>Wed, 21 May 2008 17:05:24 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/a-gift-for-subscribers/</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
		<wfw:commentRss>http://copytactics.com/blog/a-gift-for-subscribers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Gutsy Guarantees</title>
		<link>http://copytactics.com/blog/gutsy-guarantees/</link>
		<comments>http://copytactics.com/blog/gutsy-guarantees/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:02:46 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[conversion rate]]></category>

		<category><![CDATA[copywriting. copy tactics]]></category>

		<category><![CDATA[Gutsy guarantee]]></category>

		<category><![CDATA[sales letter]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/gutsy-guarantees/</guid>
		<description><![CDATA[Few things strike more fear into a marketer&#8217;s heart than an &#8220;over the top&#8221; guarantee. I mean Gutsy with a capital &#8220;G&#8221;. And yet few elements of a sales page exude more power. Why?
Because your reader doesn&#8217;t trust you. Not at all. Few marketers have earned enough trust to risk even a few dollars for [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/gutsy-guarantees/feed/</wfw:commentRss>
		</item>
		<item>
		<title>P.S. Read Me Second&#8230;</title>
		<link>http://copytactics.com/blog/ps-read-me-second/</link>
		<comments>http://copytactics.com/blog/ps-read-me-second/#comments</comments>
		<pubDate>Thu, 08 May 2008 14:41:12 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[multivariate testing]]></category>

		<category><![CDATA[P.S.]]></category>

		<category><![CDATA[split test]]></category>

		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/ps-read-me-second/</guid>
		<description><![CDATA[Your P.S. is an integral part of your sales message.  Many marketers contend a large majority of readers fly from headline to P.S. making it the second most read part of your sales letter. I noticed I do this but I may be conditioned by my copywriting and testing studies so I cannot consider my [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/ps-read-me-second/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Big Changes Ahead!</title>
		<link>http://copytactics.com/blog/big-changes-ahead/</link>
		<comments>http://copytactics.com/blog/big-changes-ahead/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 15:16:44 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Tactical Copywriting]]></category>

		<category><![CDATA[conversion rate]]></category>

		<category><![CDATA[sales page makeover]]></category>

		<category><![CDATA[video critique]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/big-changes-ahead/</guid>
		<description><![CDATA[Hi,
I know I haven&#8217;t posted so much lately. I finally realized I was posting too often. From now on expect 1-2 posts per week. If this doesn&#8217;t set right with you, feel free to let me know.
Other changes on the horizon&#8230;
I&#8217;m dropping the idea of video critiques. The fact is I&#8217;m apparently just too brutal. [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/big-changes-ahead/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copywriting Testing Mistake Number One!</title>
		<link>http://copytactics.com/blog/copywriting-testing-mistake-number-one/</link>
		<comments>http://copytactics.com/blog/copywriting-testing-mistake-number-one/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:10:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
		
		<category><![CDATA[Testing]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[multivariate testing]]></category>

		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-testing-mistake-number-one/</guid>
		<description><![CDATA[Yesterday someone mentioned to me he made some wholesale changes to his web site and he hasn&#8217;t seen a sale since! That happens. I told him to immediately put up his old page back.  If he hadn&#8217;t saved the old page he could have face disaster. Sure, he may be able to reconstruct it eventually [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/copywriting-testing-mistake-number-one/feed/</wfw:commentRss>
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